2020 Native Advertising Viewability 
Digiday
JULY 24, 2022
The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.
Single Grain
JUNE 13, 2023
( Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. percentage points compared to the second half of 2020. Statista ) Mobile ads are eating up TV advertisement share.
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Automatad Inc.
FEBRUARY 29, 2024
It is a love-hate relationship, and publishers and advertisers equally suffer. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. Native advertising fits that criteria very well.
VideoWeek
JULY 18, 2022
The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. The partnership covers major markets including France, Germany and the UK. The Week in TV.
VideoWeek
OCTOBER 14, 2022
Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach.
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