Single Grain

JUNE 15, 2020

How a Brand Persona Plays Into Effective ROI. * 4) Opened Up Retargeting to ALL Products. When it came to retargeting, although the account did contain retargeting audiences, there were only two and they were constructed inefficiently. Takeaway: Have you tested retargeting visitors to ALL of your products?

Food 105

Food eCommerce Retargeting Conversion 105

Adtaxi

JUNE 1, 2022

The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital campaigns. contact us. Email marketing is alive and well in 2022.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. The brand’s Creative-as-a-Subscription partnership with MNTN also combined prospecting and retargeting campaigns. Additionally, revenue was up 240% from Q4 2020 to Q4 2021.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. Email, paid search or retargeting? Who gets credit for the sale?

Marketing 110

Marketing Retargeting Finance ROI 110

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI. Learn more. ). Learn more.).

Media 132

Media Marketing SEO ROI 132

Single Grain

SEPTEMBER 12, 2019

If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. Set a Budget, Track Your ROI. Use a tool like Famebit.

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

JUNE 13, 2023

percentage points compared to the second half of 2020. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Wisey

MAY 13, 2022

Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020. Retargeting. Creation of retargeting advertising to generate more leads and return customers to purchases.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

MARCH 20, 2020

5 E-commerce Trends You Can’t Ignore in 2020. * How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020. There are several platforms you can use to effectively retarget your customers, such as: Google Ads. Dive Deeper: * Retargeting 101: Why It’s Essential for Any Marketing Funnel. * Personalize the ads.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

SpotX

JUNE 14, 2021

While the average household added one new paid streaming service in 2020, SpotX’s 2021 Global Video Advertising Trends report shows that 60% of US CTV viewers prefer ad-supported content over paid ad-free services. of total media ad spend in 2020. Opportunities in OTT. Ad-supported video. Dynamic ad insertion.

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. Our advertising platform is built to help you maximize ROI and meet your return goals by utilizing digital tools to help you accurately target prospective customers.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

PrograMetrix

JUNE 9, 2021

The market didn't meet its 2020 projection, but it still greatly expanded. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52

Agency Marketing A/B Testing ROI 52

Martech Series

DECEMBER 22, 2022

There are more than 360 million active users monthly as per a report from January 2020 and the platform generates 3 million photos and videos every day. greater ROI and 35% more bookings than other platforms. Snapchat is one of the most widely used social media platforms in the world among the younger generation especially.

Audience 86

Audience ROI Advertising Media 86

YieldBird

SEPTEMBER 29, 2023

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. Figuring out how well ads are doing, where they come from, and the return on investment (ROI) will be tougher. This makes it harder to follow users’ online paths and show them ads based on what they’ve looked at before.

Cookies 52

Cookies Audience Retargeting Advertising 52

Lemonads

JUNE 12, 2020

In this article, we will give you all the insights for your e-Commerce campaign to gain a profitable income through Facebook Ads in 2020! billion monthly active users Source by Statista 2020 Let’s discover how to score Facebook Advertising ROAS (return on ad spend): Set up your Facebook business account. Retargeting 4.

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

JULY 25, 2023

This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Although this figure has declined from 36% in 2020, it still surpasses other social media platforms by a significant margin.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

MARCH 15, 2023

In 2020, Forrester pointed out that brands will need to focus on working with the data shared directly from their customers because of the tightening privacy laws and regulations, such as GDPR, CCPA, and Vermont’s data broker registration law. First-party data is collected in various ways, such as via form submissions and web analytics tools.

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. month, the Standard plan includes advanced analytics and insights, retargeting ads , behavioral targeting automation series, and custom templates, as well as everything included in Essentials. More best-of posts: 8 Best Business Phone Services in 2020.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

APRIL 8, 2021

iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020. No remarketing ads : Even if you create a retargeting audience, anyone who visits using an iOS 14 device won’t see your ads. This offers a holistic and accurate picture of your advertising ROI. Let's start!

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. Is Instagram getting rid of likes in 2020 and beyond? Is Instagram Getting Rid of Likes in 2020 and Beyond? Retarget Customers. However, change is afoot. Quite probably, yes.

Media 141

Media Marketing Brand Awareness Ad network 141

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The challenges of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120