InMobi

JANUARY 4, 2017

All in all, it was a year of revelations and here we highlight a few key themes : The rise of mobile video advertising : 200% growth in video ad consumption In 2016, video was the fastest growing ad format available to marketers, charting over 150% growth in ad spend and 200% increase in consumption.

Retargeting 52

Retargeting Video Ads Conversion Marketing 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Wisey

MAY 13, 2022

Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Sponsored Content.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Ad Monsters

MAY 27, 2024

Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Anheuser-Busch (@AnheuserBusch) March 22, 2020.

Marketing 141

Marketing Audience Media ROI 141

SpotX

JUNE 14, 2021

To reach these expanding audiences, 60% of US advertisers are planning to move ad spend from linear TV to CTV or OTT this year and take advantage of the unique opportunities in this emerging market. Ad-supported video. Dynamic ad insertion. of total media ad spend in 2020. Opportunities in OTT.

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

Single Grain

JUNE 30, 2022

Hubgen, founded in 2020, is a digital marketing agency based in the U.K. In 2020, the agency worked with a £1.5 Key Services: Creating, managing, optimizing and analyzing Google Search Ads, Display Ads, Shopping Ads, Microsoft Ads, and other online ad platforms. Notable Clients: Adobe. BPI Sports.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Lemonads

JUNE 12, 2020

Do you already have an e-Commerce campaign on Facebook Ads , but you want it to become more profitable with excellent ads? In this article, we will give you all the insights for your e-Commerce campaign to gain a profitable income through Facebook Ads in 2020! Why through Facebook Ads? Retargeting 4.

Audience 52

Audience Brand Awareness CPC Conversion 52

PrograMetrix

JUNE 9, 2021

The market didn't meet its 2020 projection, but it still greatly expanded. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

MNTN

AUGUST 24, 2022

Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. Performance TV takes traditional TV advertising to the next level by combining the dynamic medium of video ads with the detailed targeting and metrics-tracking of digital advertising. MVPD Pros and Cons.

Audience 52

Audience Retargeting Advertising Video Ads 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech Series

DECEMBER 22, 2022

There are more than 360 million active users monthly as per a report from January 2020 and the platform generates 3 million photos and videos every day. A Collection Ad is a standard Snapchat video ad with a ribbon of thumbnail-sized products at the bottom, if you haven’t seen one in person yet.

Audience 86

Audience ROI Advertising Media 86

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Running retargeting campaigns based on target demographics. Audience targeting and refinement. BPI Sports.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JULY 5, 2023

” or “Who won the Nobel Prize for Literature in 2020?” Write a retargeting email headline for a marketing convention. Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Create a 400-word retargeting campaign for the post-purchase phase.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Karola Karlson

JULY 19, 2021

But also, the 3D typography and custom illustrations make the ad look much nicer than a photoshopped burger picture would. Colors, illustrations, bold typography… What a 2021-trendy ad. 2020 update! To keep this article from becoming too heavy to load, we added 18 new Facebook ad examples from 2020 to another page.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52