InMobi

SEPTEMBER 17, 2019

approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences - and this will very likely increase in the coming months. Around 10% of video ads are six seconds or less, although that will significantly grow in 2020. In the U.S., Changes are afoot in the video advertising realm too.

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InMobi

JANUARY 10, 2019

And by 2020, that’s expected to jump up even higher. In comparison, the typical smartphone user will spend just 13 minutes using a mobile web browser in 2019, and a paltry 12 minutes in 2020. Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S.

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InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

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InMobi

SEPTEMBER 19, 2019

Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020. In particular, adding rich media end cards can be highly effective at driving someone to a form fill page or a mobile website where they can make a purchase.

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Lemonads

FEBRUARY 2, 2021

The formats available at Airpush include: Push notifications Video ads Overlay Rich media Landing page for mobile Abstract banners In-app banners Pros and Cons for Publishers and Advertisers Although it’s used by leading brands around the world, Airpush may not be a perfect fit for all publishers or advertisers.

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Ad Beat

JANUARY 1, 2020

There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020. A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile.

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VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. The partnership covers major markets including France, Germany and the UK. The Week in TV.

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Single Grain

JUNE 30, 2022

Hubgen, founded in 2020, is a digital marketing agency based in the U.K. In 2020, the agency worked with a £1.5 Implement a cross-channel media buying strategy, including display, rich media, video, and dynamic creatives. Get My Free Programmatic Advertising Plan . Map audience journey.

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Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. gifs), audio files, and videos.

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Lemonads

JANUARY 8, 2021

As a general rule of thumb, younger audiences prefer rich media content like videos, while older generations are engaged by slightly older formats, such as long-form content and image ads. Gaming Gaming is another evergreen vertical that can withstand even the harshest economic downturns, which has been proven in 2020.

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InMobi

DECEMBER 13, 2019

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

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VideoWeek

AUGUST 9, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.”

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Paleo AdTech

MARCH 17, 2023

He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded.

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Paleo AdTech

DECEMBER 10, 2023

He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded.

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