Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. 20) Remember: Video Marketing Is a Must in 2020. The Ultimate Guide to YouTube Advertising in 2020. The post 20 Pre-Production Tips to Create Successful Video Content in 2020 appeared first on Single Grain. And not just on social media, either.

Audience 130

Audience Marketing SEO ROI 130

AdPulp

NOVEMBER 5, 2020

The post Political Ad Spending in 2020: A Case Study In P**s Poor ROI appeared first on Adpulp. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas—all states the GOP won. CNBC […].

ROI 57

ROI Media Advertising 57

Single Grain

DECEMBER 20, 2019

That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. 6 Google Ads Trends You Can’t Ignore in 2020. Target ROAS : Get the best return on investment (ROI) on your spend. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

DECEMBER 24, 2019

Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. If you're a seller and want to compete for customers in 2020 and make sure your products are seen, you need to take advantage of these new opportunities.

CPC 90

CPC Video Ads Shipping Retargeting 90

Single Grain

MAY 19, 2020

This post will help you diversify your content strategy , reorient you to be more long-term focused, and understand how to take calculated risks to maximize your ROI and smash your business goals. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. So what can content marketers learn from investors?

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! How to Develop a Content Marketing Strategy.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 42 Digital Marketing Trends You Can’t Ignore in 2020. *

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Unlike other recently hyped technologies (e.g.,

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 97

Retail Advertising ROI MarTech 97

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. To help you make these decisions, let’s take a look at how you should determine your digital marketing budget and what exactly you should be budgeting for in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Dive Deeper: 9 SEO Trends You Can’t Ignore in 2020.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. To grow a marketing agency in 2020, you have to think of yourself as a media company in order to grab people’s attention with comprehensive evergreen content and a unique angle. What does evergreen content look like? Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

JANUARY 28, 2022

Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common. Why we care.

Advertising 123

Advertising ROI Audience MarTech 123

Digital Remedy

FEBRUARY 19, 2025

Before 2020, there were three common methods for creating control groups in digital advertising: 1. A Better Approach: Ghost Bidding In 2020, ghost bidding r evolutionized control group creation. In Part 3 , well explore how to put incrementality analysis to work in real time, driving smarter optimizations and improved ROI.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. They are too expensive, and we just don’t see the ROI.”. 84 Influencer Marketing Statistics for 2020 [Infographic]. * The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing.

ROI 145

ROI Pop-Up SEO Marketing 145

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. 5 E-commerce Trends You Can’t Ignore in 2020. Dead Link Checker.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. CEO Joanna Milliken Fuel for your marketing strategy. Business email address Sign up now Processing.

ROI 109

ROI Retail MarTech Marketing 109

Martech

OCTOBER 31, 2024

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. PebblePost launched the first version of its Lookalikes product in 2020. It has the best conversion rate (85%) and response rate (84%).

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Digiday

NOVEMBER 3, 2022

Composable commerce is a relatively new concept, first named by Gartner Research in 2020. For a comprehensive digital retail operation built with flexibility in mind, organizations are turning to a new strategy: composable commerce. Composable commerce unlocks flexible e-commerce strategies.

ROI 68

ROI Retail 68

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020. But how will mobile in-app advertising change and evolve in 2020? What is the ROI that you are looking for?” But is 2019 the tip of the iceberg?

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech

OCTOBER 4, 2022

That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Despite turbulent budgets in previous years and current economic headwinds, tech investments are a priority for CMOs and proving their ROI is more crucial than ever,” Benjamin Bloom , VP Analyst in the Gartner Marketing practice, said in a statement.

Marketing 119

Marketing MarTech ROI Advertising 119

Martech

AUGUST 13, 2021

Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. Ultimately, advertising is an ROI game and it’s not surprising that we continue to see a consistent reliance on the 30-second, tried and true ad length.”. CTV impressions and share.

Impressions 128

Impressions Video Ads ROI Conversion 128

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. Ability to measure ROI. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? The need for better features.

MarTech 98

MarTech ROI Marketing 98

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. The need to measure ROI. In the current survey, the ability to measure ROI tied data capabilities for second place as an important factor in choosing a replacement.

MarTech 101

MarTech Marketing ROI Communications 101

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

ROI 111

ROI MarTech Marketing 111

Martech

JUNE 28, 2022

Proving ROI has always been important, but the importance is growing. Up this year was the replacement of project management, ABM and e-commerce platforms — but respondents seem to have figured out virtual events in 2020 and 2021, because there was less activity in that category in this latest report. A deep dive.

MarTech 97

MarTech Marketing ROI SEO 97

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

ROI 82

ROI Marketing Healthcare Education 82

Martech Series

AUGUST 1, 2022

VivaCut developed the “Creator Program” in 2020, inviting the global creators to join. ANGRYCAT from Indonesia has an earlier relationship with VivaCut; she has been providing users with creative short video templates as the creator of VivaCut since 2020. But its popularity is not just because of its rich features.

ROI 90

ROI MarTech Marketing 90

Martech Series

JULY 29, 2022

Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any other digital, social or offline media channels under measurement.

Brand Lift 80

Brand Lift Media ROI MarTech 80

Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. What’s the operational construct to help you realize the maximum value of your martech investments from a utilization and ROI point of view? What follows is a way to be sure you’re prepared. You’ve got stuff.

MarTech 124

MarTech ROI Marketing 124

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. Validity acquired email analytics and deliverability provider 250ok in February 2020, cementing its deliverability and data quality capabilities. million in financing.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Martech Series

FEBRUARY 2, 2023

“I look forward to another year of delivering tremendous ROI for our customers and enabling seamless marketing collaboration at incredible scale.” Episerver (acquired by and now Optimizely) named in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms.

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Machine Learning 145

Machine Learning Marketing ROI SEO 145