Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! How to Develop a Content Marketing Strategy.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Book My Free Marketing Consultation. Trend #1: PPC Automation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. Beginner’s Guide to Voice Search SEO.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. 20) Remember: Video Marketing Is a Must in 2020. Additional Content on Video Marketing: 9 SEO Areas to Focus On to Boost Your Video’s Visibility. The Complete Guide to YouTube SEO. The Ultimate Guide to YouTube Advertising in 2020.

Audience 130

Audience Marketing SEO ROI 130

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. The problem with this is that at the beginning you probably don’t have the capital to hire true experts in each area (SEO, PPC ,etc). For example, if you feel you’re best at SEO, offer only SEO services. Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. To help you make these decisions, let’s take a look at how you should determine your digital marketing budget and what exactly you should be budgeting for in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

MAY 19, 2020

This post will help you diversify your content strategy , reorient you to be more long-term focused, and understand how to take calculated risks to maximize your ROI and smash your business goals. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. So what can content marketers learn from investors?

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

DECEMBER 11, 2019

However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO. If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Monitors nearly every imaginable SEO parameter.

SEO 15

SEO GDPR Conversion Media 15

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. 5 E-commerce Trends You Can’t Ignore in 2020. SEO Analyzer.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

JANUARY 20, 2020

8 SaaS Marketing Trends You Can’t Ignore in 2020. ensuring that it has high conversion potential to justify the marketing costs and thus results in a measurable and predictable ROI. Dive Deeper: SEO Keyword Research Made Easy in 2020. SEO & CRO: How Rankings and Conversions Complement Each Other.

SEO 130

SEO Conversion Audience A/B Testing 130

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Local SEO Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. They are too expensive, and we just don’t see the ROI.”. 84 Influencer Marketing Statistics for 2020 [Infographic]. * The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing.

ROI 145

ROI Pop-Up SEO Marketing 145

Martech

SEPTEMBER 8, 2021

The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. And with increased emphasis on digital activities, we suspect organizations sought more robust analytics platforms to monitor ROI.

Marketing 140

Marketing SEO Retail Finance 140

Single Grain

NOVEMBER 20, 2020

Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. The Best Way to Track Your Keyword Rankings in 2020. *

SEO 145

SEO Conversion ROI Marketing 145

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Learn more. ).

Media 132

Media Marketing SEO ROI 132

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer. 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

JUNE 28, 2022

Proving ROI has always been important, but the importance is growing. It’s easier to swap out SEO tools, and that’s the third most frequently replaced category in this report. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021.

MarTech 97

MarTech Marketing ROI SEO 97

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. More than half of the world now uses social media: As of 2020 there were 3.6 Higher ROI. In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. Other solutions optimize content for SEO. Marketing metrics.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Marketing 52

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 2) Google Ads Editor. 5) SpyFu.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. The Future of SEO: How AI and Machine Learning Will Impact Content. Seasoned marketers are always on the lookout for email marketing automation software to improve their ROI. Dive Deeper: .

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

FEBRUARY 5, 2020

Rather, it should be “increase revenue by 4% by the end of 2020.”. Digital marketing is one of the best ways to generate leads for your B2B business: 59% of B2B marketers have acknowledged that SEO is the most successful lead-generating channel for them. Related Content: 7 Business Intelligence Trends You Can’t Ignore in 2020.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Get A Free Consultation. 2) Artificial Intelligence.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

SEPTEMBER 12, 2019

If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. Set a Budget, Track Your ROI. Use a tool like Famebit.

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Related Content: * The Complete Guide to Google My Business. * 9 Factors that Can Immensely Boost Your Local SEO. 9 Factors that Can Immensely Boost Your Local SEO. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * Let's say you have an SEO SaaS app. Creating tons of content also supports your SEO, helps you acquire backlinks, and boosts brand awareness.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Ad Ops Hero

OCTOBER 2, 2023

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. Other solutions optimize content for SEO. Marketing metrics.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

APRIL 26, 2023

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? Here’s their ROI, here’s their audience. A lot of it is like SEO/SEM, HTML, web design, Photoshop. It’s been a lot of freelance. I’m done. These are the people you guys are trying to target.

MarTech 100

MarTech SEO Audience Education 100

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. Is Instagram getting rid of likes in 2020 and beyond? Search vs. Social: Why Social Media Still Matters in the SEO Landscape. Is Instagram Getting Rid of Likes in 2020 and Beyond?

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. 63% of businesses say that video gets the beset return on investment (ROI) on social media. There's nothing to lose, but a whole lot to gain! 14) 360°/VR.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

OCTOBER 20, 2020

The report from Wyzowl revealed that interactive video is on the rise, with 21% of video marketers planning to include interactive video in their 2020 video marketing strategy, compared to 20% in 2018. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts.

ROI 145

ROI Conversion Rate Conversion Marketing 145