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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. The potential reach of advertising for Facebook is 1.9 Book My Free Marketing Consultation.

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Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

MNTN

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for digital advertising, making up a 68% share. The post Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022 appeared first on MNTN.

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What is call analytics and how does it deliver key insights to marketers?

Martech

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. Native social analytics integration. More than 170 billion inbound mobile calls to U.S.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Other formats should be monitored, especially audio.

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The Social Exodus: Adland’s Budgets Are on the Move

MNTN

This drop illustrates the impact privacy changes have had on social advertising—but it’s not the only thing influencing advertisers’ need to seek out alternatives. While privacy updates have impacted advertisers’ bottom lines, it’s the headlines full of controversy that have affected brand equity. Brand Equity At Risk.

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5 Social Media Advertising Trends | 2021

Banner Flow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The research shows that more than half of the global population now uses social media. billion as of July 2020. Why you should use video for your social advertising.

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TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TechCrunch Ads

The company launched its Marketing Partner Program in September 2020 with the aim of making it easier for marketers to connect with users on TikTok. With the new integration, brands will be able to understand their audiences better and stay engaged with users on TikTok by maintaining a consistent response cadence, TikTok says.

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