Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for digital advertising, making up a 68% share. The post Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022 appeared first on MNTN.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Majority share for mobile ads served via programmatic is steady.

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

JANUARY 31, 2020

Lets you promote your content effectively and gain more earned media by mapping your competitor’s position online with SEMrush Advertising Research. You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. 2) Google Ads Editor.

Media 127

Media Marketing Machine Learning SEO 127

Lemonads

NOVEMBER 29, 2020

Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% billion in 2020. Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52