InMobi

AUGUST 11, 2017

Mobile usage, especially mobile video usage, will only continue to grow as more consumers embrace the medium. It is estimated that between 2016 and 2020, the number of digital video viewers will reach 235.9 brand advertisers increased mobile video advertising spends by 56% over last year. According to IAB, U.S.

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Viewability Advertising Video Ads Retail 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

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Advertising Viewability Video Ads Click Through Rate 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

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Ad Server Video Ads Pop-Up Viewability 40

Single Grain

JUNE 13, 2023

( Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. percentage points compared to the second half of 2020. billion of all social media ad spending globally.

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Advertising Click Through Rate Display Advertising ROI 102

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. End users recall mobile in-app ads 47 percent of the time. Time spent on mobile websites?

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Advertising Video Ads Mobile Ads Viewability 52

SpotX

MAY 24, 2021

Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more. 5: Consistent, quality OTT measurement is impossible. 6: Fraud is low in OTT.

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Viewability Click Through Rate Impressions Brand Awareness 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

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Clickbait Advertising Ad Tech Demand Side Platform 60

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

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Header Bidding Click Through Rate Impressions Ad Server 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

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Video Ads Non-Profit Ad Tech Retail 52

InMobi

JANUARY 26, 2017

Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020. billion this year and expected to grow to $162 billion in 2020.

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Marketing Viewability Real Estate Mobile Ads 52

InMobi

AUGUST 2, 2021

.” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x 37% have bought something as a result of an in-game ad. While some ad options are only good at the top of the funnel (reach, scale, viewability, etc.) above average. 23% of mobile gamers in the U.S.

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Advertising Click Through Rate Audience Entertainment 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Video advertising.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

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VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. This follows from rates of 12 percent in 2016 and 15 percent in 2020.

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Ad Tech Impressions Media Agency 59

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percentage points.” percent year-on-year.

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Media Ad Tech Agency Demand Side Platform 52

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Add Video Captions for Mobile Users.

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CPL Retargeting ROI Click Through Rate 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” The tech giant bought Giphy in 2020 for $315 million.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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VideoWeek

SEPTEMBER 1, 2023

According to the lawsuit, Disney’s top executives have “repeatedly misled investors” about the extent of the streaming service’s losses since December 2020. The suit names Disney CEO Bob Iger, as well as former CEO Bob Chapek and CFO Christine McCarthy. The parent company generated revenues of €9.7 percent on H1 2022.

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