InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! GET IT NOW What Our 2020 Mobile Video Advertising Trends Report is All About If a picture is worth a thousand words, then what is a video worth? mobile phones).

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. For starters, getting measurement and viewability right within these environments will be key.

Advertising 52

Advertising Viewability Marketing Media 52

InMobi

DECEMBER 28, 2020

In our latest report, Connected TV and OTT Viewership in 2020 , we dive into the world of CTV using first-hand consumer-based insights. This kind of digital advertising has the potential to combine the many benefits inherent in digital and in-app marketing (tracking, viewability, programmatic capabilities, personalization, targeting etc.)

Viewability 52

Viewability Entertainment Advertising Audience 52

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020. But how will mobile in-app advertising change and evolve in 2020? This one-two standing will very likely remain in place in 2020. Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Martech

DECEMBER 5, 2023

goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. Where does it go? goes toward fees to ad-tech intermediaries.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

MNTN

JUNE 23, 2023

Finally, CTV ads are considered premium ad formats—they’re both professionally produced and fully viewable, as opposed to some other digital platforms, where ads may be served alongside content that’s either inappropriate or just plain distracting. Mo’ CTV Creative, No Problems MNTN Research “Good” creative: is it an art or a science?

Viewability 98

Viewability Audience Advertising Marketing 98

Martech Series

JUNE 28, 2022

Connatix has continued to test its contextual targeting offerings with a select group of advertisers since 2020, and today announced that Deep Contextual is officially available to all advertising partners. Marketing Technology News: ESET Leader in G2 summer report for ESET PROTECT Advanced.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

InMobi

AUGUST 11, 2017

It is estimated that between 2016 and 2020, the number of digital video viewers will reach 235.9 Measuring viewability metrics Viewability is a big barrier for brands and retailers. In nine brand advertiser categories including travel, technology, retail and entertainment, InMobi’s viewability rate was at least 90%.

Viewability 52

Viewability Advertising Video Ads Retail 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Viewability : Signals that indicate a premium video ad experience. The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Digiday

JUNE 2, 2022

since 2020 with another attention firm, Adelaide, including a separate bespoke solution. And viewability is still [a] way more popular [metric] than attention.”. He said he was convinced to pick up the proverbial string on the discipline at Havas because “I really bought into Havas’ story around meaningful media.”.

Media 56

Media Viewability Impressions Ad Tech 56

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . It could be things like viewability or contextual categories or audience segments.” While all this transpired, publishers were busy doing other things.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Digital Remedy

FEBRUARY 16, 2022

By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. Recent shifts towards OTT/CTV have resulted in an increased demand for (and investment in) these media channels.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. Recent shifts towards OTT/CTV have resulted in an increased demand for (and investment in) these media channels.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

YieldBird

DECEMBER 15, 2021

From our perspective, however, the initial decline in ad requests is made up for with the subsequent improvement in quality indicators such as Viewability, and this extends to rPM and eCPM. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP. Lazy loading and Core Web Vitals.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

Digiday

OCTOBER 25, 2022

Key Findings of 2020 study. This can include how much they’re losing in terms of fraud, low viewability and [bid] latency… the smart advertisers are saying, ‘Let’s maintain budget, but be flexible with them [suppliers] and then cut out the areas of waste,” he added. Transparency has a new area of focus.

Ad Tech 85

Ad Tech Demand Side Platform Non-Profit Viewability 85

InMobi

JANUARY 26, 2017

Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020. The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. For the 2020 study, ISBA and PwC U.K. The PwC team that performed the programmatic audit published in 2020 was sidelined when it came to the latest study, according to three separate sources with knowledge of those plans.

Advertising 72

Advertising Ad Tech Impressions Viewability 72

Digiday

APRIL 18, 2023

Media.Monks partnered with Meta and the NBA on its VR efforts beginning in 2020 with an immersive 180-degree court-side VR experience. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 75

Agency Entertainment Viewability Impressions 75

SpotX

MAY 24, 2021

Quality video ad measurement can be complex, with inconsistent viewability measurement, inadequate protection controls, transparency challenges, and operational inefficiencies. From 2019 to 2020, DoubleVerify saw a 37% increase in CTV video fraud despite a 13% drop in fraud for video across other devices. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. Time spent on mobile websites? 13 minutes a day, according to eMarketer.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

SEPTEMBER 16, 2020

According to the latest reporting from DoubleVerify in their Global Insights Report 2020 , fraud rate for mobile apps declined by nearly one-third in just the last one year, decreasing from 2.8% in 2019-2020. . While fraud may have been a major problem once upon a time, it is not a major concern anymore with in-app advertising.

Advertising 52

Advertising Impressions Viewability Agency 52

InMobi

DECEMBER 3, 2021

2) The In-Game Opportunity As of spring 2020, gaming became one of the preferred activities when Covid 19 lockdowns started across the globe. billion global gamers expected to be in play by the end of 2020. advertising revenue kept increasing between 2020 and 2021 and remains in the top five grossing mobile games worldwide.

Viewability 52

Viewability Banner Audience Advertising 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Digiday

NOVEMBER 20, 2022

businesses with fewer than 10 employees have nearly doubled, while the number of businesses with 25 or more employees declined since March 2020. In preparing its forecast, Borrell found the number of U.S. Overall, the team concluded through an eye-tracking study that the AR content garnered four times more attention than Dentsu’s benchmark.

Media 69

Media Pop-Up Marketing Entertainment 69

Digiday

JULY 17, 2022

By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. These questions will root out wasted dollars around data, visibility, brand safety and viewability.

Media 72

Media Ad Tech Agency Viewability 72

Ad Monsters

APRIL 25, 2024

In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. I’m not saying that the industry should ignore things like data waste, advertising waste and non- viewable ads. Alpine Founder Brian Murphy talks about what media sustainability means in 2024. and Google.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Monetize More

JULY 14, 2022

This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Single Grain

JUNE 13, 2023

( Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. percentage points compared to the second half of 2020. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Clearcode

SEPTEMBER 7, 2022

In 2020, more than 100 brands ran such ad campaigns on YouTube, according to Videoweek. And viewability is still Sustainable Programmatic Advertising and AdTech: The Need to Go Green way more popular [metric] than attention.”. Going Green in AdTech: Is It a Sprint or a Marathon?

Advertising 52

Advertising Viewability Impressions Ad Server 52