Adweek

AUGUST 5, 2024

Google's $26 billion in payments to companies such as Apple in 2021 to ensure its search engine was the.

Advertising 347

Advertising Marketing 347

Adweek

DECEMBER 4, 2024

which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. The digital media company BuzzFeed Inc., According to the contract governing the deal, the creditors who lent BuzzFeed the money.

Finance 338

Finance Media 338

Adweek

APRIL 5, 2024

When watch enthusiast website Hodinkee acquired the used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper.

Audience 338

Audience 338

Adweek

APRIL 2, 2024

trillion in 2021 to more than $3 trillion by 2027, according to Forrester. Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 331

eCommerce 331

Adweek

MAY 20, 2024

In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and focusing on my education and career, a global pandemic ushered in the rise of remote work and allowed me to move out of.

Education 331

Education Media 331

Adweek

JUNE 7, 2022

based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. A former contract employee of U.K.-based The woman said she worked with Entwistle for approximately nine months and managed the company's.

363

363

Adweek

JANUARY 18, 2024

Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.

Media 363

Media 363

Adweek

JULY 18, 2022

In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the.

362

362

Adweek

FEBRUARY 14, 2023

The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.

Marketing 358

Marketing 358

Adweek

AUGUST 28, 2024

In 2021, the work. Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record. Behr had previously partnered with Deutsch LA in 2019, with the agency handling business intelligence, strategy, creative, digital, and production work.

Agency 325

Agency 325

Adweek

JANUARY 18, 2023

The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year. YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. VidCon Anaheim 2023 will take place at the.

303

303

Adweek

JUNE 5, 2022

Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a. On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas.

358

358

Adweek

FEBRUARY 12, 2025

He appeared on the morning show for CBS owned station KOVR since 2021. Alvin Sams, otherwise known as Big Al, a Sacramento, California reporter and radio host, has died. Big Al had been part of Northern California television and radio for more than 25 years. Anyone who watched Big Al knows he.

Affiliates 320

Affiliates 320

Adweek

OCTOBER 27, 2023

is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction. The entertainment and culture publisher BuzzFeed Inc.

eCommerce 351

eCommerce Media Entertainment 351

Adweek

NOVEMBER 10, 2023

Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so.

351

351

Adweek

JULY 3, 2024

In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural influence from the cosmos.

Agency 317

Agency Media Food 317

Adweek

OCTOBER 20, 2023

which acquired Complex Media in December 2021. Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. The publisher did not respond to a request for comment.

Audience 342

Audience Entertainment Media 342

Adweek

AUGUST 22, 2024

The '90s-inspired, 25-piece clothing collection with Cruel Pancake, an up-and-coming label founded by French creator Hugo Philip in 2021, debuted during a. "That Summer Feeling" is Lipton Ice Tea's first venture in fashion.

Fashion 312

Fashion Marketing Food 312

Adweek

AUGUST 22, 2024

Tim Walz appointed Lauren Bennett McGinty to lead Explore Minnesota--the North Star state's visitor bureau--in November 2021, she had her work cut out for her. When Minnesota Gov. Bringing Minnesota's tourism industry, a $16 billion business in 2019, out of its pandemic slump would take all of her experience as a marketer and lobbyist.

Marketing 312

Marketing Advertising 312

Adweek

JULY 31, 2024

In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK.

Fashion 311

Fashion Marketing Retail Conversion 311

Adweek

NOVEMBER 26, 2024

In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. Then, the company added a new leader in late 2023.

Media 306

Media 306

Adweek

JANUARY 12, 2024

In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S. DoorDash is adding another top shop to its already stacked agency roster. Agency of the Year, and Gut, Adweek's 2023 Breakthrough Agency of the Year, DoorDash is entrusting Wieden+Kennedy with creating a brand strategy that the brand can build off of in.

Agency 332

Agency 332

Adweek

OCTOBER 10, 2024

Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. While there, she led teams.

299

299

Adweek

NOVEMBER 13, 2024

Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares.

Pop-Up 299

Pop-Up Marketing 299

Adweek

JUNE 22, 2022

The rate of uploads of child sexual abuse material (CSAM) has risen significantly over the last few years, with hosting up by 64% globally and a suspected 85 million pieces uploaded in 2021 alone. With the need to raise awareness at the forefront, The Canadian Centre for Child Protection (C3P) has teamed up with No.

325

325

Adweek

MARCH 10, 2025

She joined Hinge in November 2021 from online. Jantos will continue to lead marketing efforts, adding oversight of day-to-day strategy and execution to her role, as well as taking the lead on cross-functional alignment at the company.

Marketing 261

Marketing 261

Adweek

DECEMBER 28, 2022

After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves.

321

321

Adweek

MARCH 18, 2024

In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences.

Marketing 321

Marketing Agency 321

Adweek

OCTOBER 31, 2023

trillion by 2026, up 23% compared to 2021. Americans' disposable income is estimated to reach $22.8 More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.

eCommerce 317

eCommerce 317

Adweek

JANUARY 23, 2024

Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence after taking the reins in 2021. Baxter is leaving the company to return to Australia for "family reasons." De Bonis previously served as.

317

317

Adweek

OCTOBER 21, 2024

Martin Nance, executive vice president and chief marketing officer of the National Football League's Minnesota Vikings since February 2021, discussed his transition from the gridiron to the C-suite in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Entertainment 289

Entertainment Marketing 289

Adweek

OCTOBER 24, 2024

Micah Parsons was an All-American linebacker at Penn State before being taken in the first round of the 2021 NFL Draft by the Dallas Cowboys. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game.

Marketing 289

Marketing 289

Adweek

JANUARY 17, 2025

2021 story that discussed a "black market" that smuggled Afghanistan citizens out. Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of displaying his face onscreen alongside a Nov.

Marketing 288

Marketing 288

Adweek

DECEMBER 19, 2022

relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Since its U.K. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with.

Marketing 317

Marketing Food Media 317

Adweek

MAY 14, 2024

When Valerie Davis became the shop's North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Four years of consolidation completely reshaped Stagwell's media offering, leaving Assembly the group's only standalone media agency brand.

Agency 286

Agency Media 286