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Nielsen Regains National Accreditation After 2021 Suspension

Adweek

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021.

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IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No

AdExchanger

The story of how Prebid.org came to be – […] The post IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No appeared first on AdExchanger. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech.

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The Ad Industry Has Made Little to No Progress on Workplace Inclusion Since 2021

Adweek

The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA) Global DEI Census.

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LinkedIn Blocked 11.9M Fake Accounts at Registration in the Last 6 Months of 2021

Adweek

LinkedIn released its Transparency Report for the second half of 2021, highlighting an increase in misinformation removed from its platform, crediting enhanced automated defenses, as well as improvements in its technology to detect fake accounts.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review

Adweek

Publicis Media handled T-Mobile's large offline media account for years before the carrier merged with Sprint in 2020. The merger triggered one of the year's largest and most discussed media agency reviews, with agencies for both telecom companies competing alongside others for the $2 billion business.

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Newsmax Defamation Case Proceeds to Trial in Delaware

Adweek

Dominion Voting Systems sued Newsmax in 2021.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.