AdPulp

DECEMBER 3, 2021

The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). The post Best of Adpulp 2021 appeared first on Adpulp. A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings.

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Advertising Marketing 96

Martech Series

AUGUST 30, 2022

SoftServe, a leading digital authority and consulting company, has released the company’s sustainability report for 2021. SoftServe collaborates with 64 universities around the world, and in 2021 alone, introduced four undergraduate programs with a dual form of education combining theoretical classes with corporate practice.

Education 90

Education MarTech Marketing Media 90

More About Advertising

MARCH 24, 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events.

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Marketing Audience Advertising Finance 111

The Ad Tech Blog

JANUARY 16, 2021

It is 2021 ! In 2021, finding bugs is more expensive than fixing them. Use AWS CodeGuru to get code recommendations like the one below: The post Software bugs in 2021 appeared first on The Ad Tech Blog. I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots.

Ad Tech 100

Ad Tech Media 100

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 115

Real Estate Marketing Ad Inventory MarTech 115

illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

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Video Ads Retail 98

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. This was 253% higher than 2019, in pre-pandemic times. Less discounting.

eCommerce 108

eCommerce Electronics Retail MarTech 108

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Banner 107

Banner MarTech Marketing 107

Martech

SEPTEMBER 14, 2021

On Monday at the MarTech Conference , Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper Networks, Philips, Itau, Betway and SAS. 2021 Winners. The rest of the 2021 entries. Juniper Networks. Brighttail. NE Digital. Quest Diagnostics.

MarTech 115

MarTech Conversion Marketing 115

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The 2021/22 Geniuses. The post Gartner announces the 2021-22 Genius Brands appeared first on MarTech. A complete list of the Genius Brands can be found here. Processing.Please wait.

Retail 92

Retail Food MarTech Marketing 92

Adweek

NOVEMBER 13, 2024

Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares.

Pop-Up 290

Pop-Up Marketing 290

Banner Flow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Media 98

Media Advertising Pop-Up Clickbait 98

Adweek

MARCH 31, 2023

Publicis Media handled T-Mobile's large offline media account for years before the carrier merged with Sprint in 2020. The merger triggered one of the year's largest and most discussed media agency reviews, with agencies for both telecom companies competing alongside others for the $2 billion business.

Agency 289

Agency Media 289

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Video Ads 101

Video Ads Retail MarTech Audience 101

Single Grain

MAY 4, 2021

Dive Deeper: The Impact of Social Media on Business in 2021. 7 Ways to Improve Your Social Media Videos in 2021. It's 2021, so move over humdrum static videos and welcome captivating shoppable videos! trillion in 2021 as people become more comfortable shopping via mobile devices. 1) Cross-Promote Your Videos on TikTok.

Media 128

Media Audience SEO Conversion 128

Adweek

NOVEMBER 11, 2024

Since the launch of Majority in 2021, Davis has been chief strategy officer. Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president.

Agency 260

Agency 260

Adweek

NOVEMBER 6, 2024

Starting Wednesday, November 20, anchor Allie Ware rejoins the weekday morning news team after leaving in 2021. Jackson, Mississippi ABC affiliate WAPT is making changes to its weekday morning and weekday evening news teams. On Monday, December 2, weekday morning anchor Erin Pickens moves to the evening news team, co-anchoring the 5 p.m.

Affiliates 257

Affiliates 257

Adweek

NOVEMBER 7, 2024

Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Novak is leaving Fallon for a yet-to-be-named new opportunity but is.

Agency 256

Agency 256

illumin

DECEMBER 2, 2021

The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […].

Video Ads 98

Video Ads 98

Single Grain

JULY 22, 2021

Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021. Dive Deeper: 6 Customer Service Trends You Can’t Ignore in 2021.

Communications 131

Communications Audience Pop-Up Marketing 131

Adweek

OCTOBER 28, 2024

military's 2021 withdrawal. (LA CNN could soon land in a Florida courtroom, as it faces a defamation lawsuit from a security contractor who took payments to evacuate people out of Afghanistan after the U.S. LA Times / Hollywood Inc)

Media 259

Media 259

Adweek

NOVEMBER 5, 2024

The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. Deliveroo's chief global marketing and product officer, Adam Bishop, has left the business, ADWEEK has confirmed.

Food 254

Food Marketing Retail Media 254

Single Grain

JULY 21, 2021

9 Google Ads Trends You Can’t Ignore in 2021. In May 2021, they released an even more ambitious campaign type called Performance Max , which allows for new campaigns with little human input. In April 2021, Google took steps to solve this problem by making conversion modeling available for consent mode.

Conversion 111

Conversion CPA GDPR SEO 111

Admixer

JANUARY 13, 2022

2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]. The post Admixer: 2021 Year in Review appeared first on Admixer.Blog.

Cookies 52

Cookies Advertising 52

Adweek

NOVEMBER 1, 2024

Back in 2021, Angie's List dropped the "List" and an "e". But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss.

Media 244

Media 244

Adweek

OCTOBER 24, 2024

Micah Parsons was an All-American linebacker at Penn State before being taken in the first round of the 2021 NFL Draft by the Dallas Cowboys. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game.

Marketing 271

Marketing 271

Adweek

OCTOBER 21, 2024

Martin Nance, executive vice president and chief marketing officer of the National Football League's Minnesota Vikings since February 2021, discussed his transition from the gridiron to the C-suite in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Entertainment 272

Entertainment Marketing 272

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. The post The 2021 CDP marketplace is diverse appeared first on MarTech. While most vendors will claim to do everything, the fact is they can’t,” writes RSG VP, Research & Advisory, and MarTech contributor Apoorv Durga. Three flavors of CDP.

MarTech 80

MarTech Marketing 80

More About Advertising

NOVEMBER 22, 2021

Best Ad Campaigns of 2021 It’s no secret that 2021 has been an unusual year. The post Alan Kittle of Summer Friday: the best ad campaigns of 2021 first appeared on More About Advertising. The post Alan Kittle of Summer Friday: the best ad campaigns of 2021 first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Adweek

OCTOBER 24, 2024

Chief marketing officer (CMO) Remi Kent joined the insurance company in 2021, and three short years later, its stock price increased from $94.84 Rick's deadpan advice for "un-becoming your parents," Progressive Insurance's creative strategy has led with humor at its core. to $250.69

Marketing 255

Marketing 255

Martech

JUNE 28, 2022

Average subscribers paid 12% more in 2022 than in 2021. The post HubSpot customers paying 12% more than in 2021 appeared first on MarTech. HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot.

MarTech 71

MarTech Marketing 71

Adweek

OCTOBER 22, 2024

Pautsch underwent surgery to remove a malignant tumor from his brain in March 2021. Long-time KTIV sports director Brad Pautsch died on Saturday, October 19. After his surgery, he suffered a stroke. He made it through the seven-hour procedure, five rounds of chemotherapy, and stem cell treatments at the Mayo Clinic.

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Adweek

OCTOBER 25, 2024

Pepper--who has been with the network since 2021--cited the "seismic s s" at CBS as impacting her decision. Top of the Ticker: CBS News' senior vice president of talent strategy Alison Pepper announced that she will depart the network once the presidential election cycle concludes.

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illumin

JANUARY 25, 2022

2021 was a tough year for the automotive industry. After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. The post Most Viewed Video Ads: Automotive Sector 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Manufacturing 52

Adweek

OCTOBER 10, 2024

Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. While there, she led teams.

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