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The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. In February, the FTC reported that U.S. consumers lost $8.8
A/Btesting is a perfect solution to understanding what works best. The thumbnail image is the key element to an ad unit as it draws the user’s eye and keeps their attention. However, make sure that the advertised content is tailored to the product/service you promote. We suggest trying different combinations of thumbnails and titles.
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