Martech

MAY 26, 2022

Google Ads is renaming some key terms in your audience report and throughout Google Ads. Google revealed this via this help documentation in September 2021. For example, Audience types (e.g., similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data.

Ad Audience 113

Ad Audience Audience MarTech Advertising 113

IAB Tech Lab

APRIL 20, 2022

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

Ad Tech 64

Ad Tech Ad Audience Audience 64

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. Account negatives.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Single Grain

JULY 25, 2023

Source ) Age distribution of Facebook’s ad audience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s ad audience is over the age of 55. We’re talking about various demographics and the ability to reach audiences beyond older generations.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

Then, on Thursday June 24, 2021, Google Chrome announced it would be expanding the use of third-party cookies by 2 years and shut off support from the middle of 2023. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 77

Cookies First-Party Cookies GDPR Retargeting 77

NewProgrammatic

SEPTEMBER 8, 2021

Push ads are most popular on Android mobile devices thanks to their native appearance; however, you can also display push notifications on desktop devices and iOS mobile devices thanks to the in-page push variant. Push ads audience consists of users who subscribe to receive notifications from websites they are interested in.

SEO 52

SEO Ad Exchange Affiliates Audience 52