Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

Ad Audience 109

Ad Audience Audience MarTech Advertising 109

IAB Tech Lab

APRIL 20, 2022

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

Ad Tech 64

Ad Tech Ad Audience Audience 64

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Ad Wisey

AUGUST 15, 2023

A staggering 19% growth from 2021, this trend promises even more sales opportunities this high season. When you should get started with BFCM ads In late August and early September. Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

Single Grain

JULY 25, 2023

While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5% of Meta’s $121.90

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73