Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

Ad Audience 119

Ad Audience Audience MarTech Advertising 119

IAB Tech Lab

APRIL 20, 2022

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

Ad Tech 64

Ad Tech Ad Audience Audience 64

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results.

Machine Learning 119

Machine Learning Conversion Geo targeting Audience 119

Single Grain

JULY 25, 2023

While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5% of Meta’s $121.90

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.

Cookies 77

Cookies First-Party Cookies GDPR Retargeting 77

NewProgrammatic

SEPTEMBER 8, 2021

Let’s take a look at some of the underappreciated social media platforms with solid advertising options: Pinterest Ads. Pinterest’s audience is made up of 70% of women, and 85% of usage occurs on mobile devices. Pinterest Ads look like pins, so they blend in seamlessly with the rest of the content. for Android.

SEO 52

SEO Ad Exchange Affiliates Audience 52