Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Feed more timely and more detailed conversion information into the Google AI. Make sure you’re feeding Google the best possible version of what your conversion really is.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Ad Wisey

AUGUST 15, 2023

A staggering 19% growth from 2021, this trend promises even more sales opportunities this high season. Dramatic difference in ad costs Let’s consider two scenarios. In the first one, you create and run your ad in August or early September. So, just to “teach” your ad, you’ll need to invest ~ $1,000.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Single Grain

JULY 25, 2023

Source ) Age distribution of Facebook’s ad audience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s ad audience is over the age of 55. We’re talking about various demographics and the ability to reach audiences beyond older generations.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

Then, on Thursday June 24, 2021, Google Chrome announced it would be expanding the use of third-party cookies by 2 years and shut off support from the middle of 2023. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

NewProgrammatic

SEPTEMBER 8, 2021

And moving your online advertising into a controlled in-app shopping experience with keyword targeting is a good way to drive more conversions. An example of an in-app ad provider is AdColony but you can find other DSPs offering in-app mobile amongst other ad formats. Apps are simply more engaging.

SEO 52

SEO Ad Exchange Audience Affiliates 52