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How to control Performance Max campaigns

Martech

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. Account negatives.

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Running online ads for BFCM 2023: When do I start and how can AI help me?

Ad Wisey

A staggering 19% growth from 2021, this trend promises even more sales opportunities this high season. Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads. eCommerce stores often put up great hopes for Q4 sales.