This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Google Ads is renaming some key terms in your audience report and throughout Google Ads. Google revealed this via this help documentation in September 2021. For example, Audience types (e.g., similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data.
It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. Account negatives.
Then, on Thursday June 24, 2021, Google Chrome announced it would be expanding the use of third-party cookies by 2 years and shut off support from the middle of 2023. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
2021 
109 
Let's personalize your content