Martech

MAY 26, 2022

Google Ads is renaming some key terms in your audience report and throughout Google Ads. Google revealed this via this help documentation in September 2021. For example, Audience types (e.g., similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data.

Ad Audience 119

Ad Audience Audience MarTech Advertising 119

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. Account negatives.

Machine Learning 119

Machine Learning Conversion Geo targeting Audience 119

Clearcode

JANUARY 26, 2023

Then, on Thursday June 24, 2021, Google Chrome announced it would be expanding the use of third-party cookies by 2 years and shut off support from the middle of 2023. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 77

Cookies First-Party Cookies GDPR Retargeting 77