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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. sites) you wanted your ads to appear on, and that was that. Trend #1: Performance Max Campaigns.

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. Different ad units include square, banner, interstitial, landscape and vertical. You can even run A/B tests on your ads. Click here to find out more about Fyber.

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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.