Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Martech Series

JUNE 13, 2022

Global , the media & entertainment group, has announced ( 13 June 2022 ) that it has invested in Odeeo , a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S,

Ad Exchange 89

Ad Exchange Entertainment Audience MarTech 89

Ad Monsters

DECEMBER 5, 2022

In 2021, the FTC received 2.8 billion in online fraud , many of which began with a clickbait ad. . Resorting to Ad Blockers as Protection Against Malvertising and Malware. For many, an easy way to prevent malvertising scams and malware infections is to install an ad blocker. In the first half of 2022, consumers lost $3.56

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

Lemonads

OCTOBER 6, 2020

TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale. With their “Beautiful Native Ads At Scale” TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

AdExchanger

JULY 25, 2022

Tremor went public in June 2021. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. Read the release.) Its stock, which is.

Ad Tech 116

Ad Tech Marketing Ad Exchange 116

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

NOVEMBER 13, 2019

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. digital display ad dollars will transact programmatically.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

illumin

JANUARY 6, 2021

The post Protected: 5 Trends That Will Shape The Advertising Landscape In 2021 appeared first on AcuityAds Inc. There is no excerpt because this is a protected post.

Advertising 40

Advertising Ad Exchange eCommerce 40

AdExchanger

APRIL 6, 2023

Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode The post Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Exchange 98

Ad Exchange Advertising 98

AdExchanger

JULY 26, 2023

No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was The post Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Exchange 98

Ad Exchange 98

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.

Pharmaceuticals 130

Pharmaceuticals Marketing Healthcare Banner 130

Lemonads

JANUARY 26, 2021

With more than 100 affiliate networks and countless ad exchanges available, this is the perfect solution for marketers that need a large-scale, customizable alternative. The AdPlexity API can analyze content from more than 75 countries and it’s suitable for the most popular devices, including Windows, Mac, iOS, and Android.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Digiday

DECEMBER 19, 2022

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the end of 2022. Subscribe: Apple Podcasts • Stitcher • Spotify. But, you might be thinking, BDG, Vice Media Group and Vox Media are white-owned media businesses?

Media 69

Media Ad Exchange Ad Tech Audience 69

Digiday

JUNE 14, 2022

Although newer forms of in-game advertising have entered the spotlight in recent years, such as intrinsic in-game ads , hyper-casual mobile game developers have quietly been improving their offerings as well, building an international ecosystem that is more accessible to brands than some other forms of gaming advertising. After all, U.S.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In this blog, we highlight the latest numbers and trends we’re seeing on InMobi Exchange, and how the in-app advertising landscape may change in the coming months. Why do banner ads remain so popular?

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Ad Monsters

OCTOBER 19, 2022

This platform is indeed one of the oldest in our industry, and according to Advertiser Perceptions’ SSP report for the second half of 2021, Google is the most used and preferred supply-side platform among publishers surveyed. In fact, 73% of those surveyed said they use Google Ad Manager.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Ad spend on the channel is projected to hit $29.5

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That or, straight up “financial benefits.” Times change and conflicts intensify. But markets change.

Ad Tech 89

Ad Tech Impressions Data Management Platform Media 89

OpenX

MAY 23, 2022

Closer to home, ad exchanges are the biggest users of energy in the ecosystem. metric tons in 2021. We reached our first major milestone in 2019, when we became the first and only independent cloud-native ad exchange. But 30% of the internet’s pollution is due to data transfer alone. Challenge solved!).

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Smart-Hub

JULY 6, 2021

In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars. Quite impressive, since this is 86,5% of total digital ad spending! Role of Ad Ops in a Programmatic Environment. Outsourcing Ad Ops for White Label Ad Exchange. White Label Ad Exchange and Advertising Operations.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Digiday

SEPTEMBER 8, 2022

And in the last few weeks of the season, we saw a bit of M&A activity, which had largely slowed down in the first half of the year, compared to 2021. But after the banner year that 2021 was, the tightening of the purse strings this summer felt more shocking than usual. Digital advertising takes a hit. in October.

Media 69

Media Cookies Ad Tech Ad Exchange 69

Automatad Inc.

APRIL 6, 2022

The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on header bidding and Google ad exchange. The Current State of Ad Measurement. AdTech Trends. The survey revealed that only half of U.S.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. They come with a customizable video player for ad serving.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

AUGUST 5, 2022

Big tech firms have spent almost $120 million on political advertising since the beginning of 2021, AdImpact has revealed. million in the first half of 2021 to hit 23.9 The regulator said the fine was the first it had issued against a video provider for breaching the “Dignity Decree” since its introduction in 2018.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Digiday

APRIL 23, 2023

Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. Nielsen’s national TV ratings service was once again given accreditation by the Media Rating Council, after losing it in 2021.

Media 72

Media Agency Entertainment Audience 72

Automatad Inc.

FEBRUARY 22, 2022

billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. million in October 2021, rebranding itself as Dotdash Meredith.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Mediavine

JUNE 7, 2021

Now in 2021 they’re back and conforming to Google Search and Coalition for Better Ads standards. As we told you last year, during the Google Mobile Web Interstitial beta, Google Ad Manager renders the unit to “ match Google Search standards.”. How do we know? From an SEO standpoint, you are good to go.

Viewability 52

Viewability Click Through Rate Ad Exchange SEO 52

OpenX

MAY 10, 2022

To Data Providers and Brands, We’re Way More Than an Ad Exchange. In that spirit, in 2019, we introduced OpenAudience , and in 2021, we introduced OpenAudience Access (OA Access). In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich Calkins , director of product management at OpenX. .

Audience 52

Audience Retail Ad Exchange Ad Tech 52

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. In Q4 of 2021, 47 percent of US video advertisers invested all their video spend in YouTube, while in Q1 this year, that number had risen to 60 percent. Snap Reportedly Plans Layoffs.

Advertising 98

Advertising GDPR Banner Healthcare 98

NewProgrammatic

APRIL 6, 2022

Targeting very specific keywords is of course a practice that is increasingly gaining importance in the online marketing world, but it could be done also outside Google Ads, Yahoo Search Marketing, or Apple Search Ads. Google search ads are, of course, immensely important, as they operate within the most popular search engine on Earth.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

VideoWeek

JULY 21, 2023

percent on 2021. percent respectively) from 2021, while ad revenues dropped from 38.5 Since its launch in September 2021, users have logged more than 8 million hours on Vans World, which has also seen brand collaborations with Gucci, The North Face and Stranger Things. The revenues came mainly from subscriptions (39.1

Retail 52

Retail Agency Media Impressions 52

Digiday

APRIL 24, 2023

Hulu also taps into Disney’s programmatic ad exchange dubbed DRAX (Disney RealTime Ad Exchange), in which buyers can bid on all Disney ad impressions — thereby appealing to advertisers on both a first-party data reserve basis and a programmatic basis. million accounts since 2021.

Audience 69

Audience Agency Advertising Ad Exchange 69