Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Smart-Hub

JULY 6, 2021

In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars. Quite impressive, since this is 86,5% of total digital ad spending! Role of Ad Ops in a Programmatic Environment. Together they automate the procedure of bidding, purchasing, and placing ads. And numbers continue to grow.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website.

Audience 52

Audience Cookies Ad Server Viewability 52