Remove 2021 Remove Ad Exchange Remove Clickbait
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Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood

Ad Monsters

Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. In 2021, the FTC received 2.8 Let’s unpack this a bit. .

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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

In 2021 the CMA made the unprecedented move of ordering Meta to unwind its takeover of the GIF search engine. Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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