Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

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Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Digiday

JUNE 14, 2022

Although newer forms of in-game advertising have entered the spotlight in recent years, such as intrinsic in-game ads , hyper-casual mobile game developers have quietly been improving their offerings as well, building an international ecosystem that is more accessible to brands than some other forms of gaming advertising. After all, U.S.

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Ad Monsters

OCTOBER 19, 2022

This platform is indeed one of the oldest in our industry, and according to Advertiser Perceptions’ SSP report for the second half of 2021, Google is the most used and preferred supply-side platform among publishers surveyed. In fact, 73% of those surveyed said they use Google Ad Manager.

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SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

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VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Big tech firms have spent almost $120 million on political advertising since the beginning of 2021, AdImpact has revealed.

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VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. The move however wouldn’t include ironSource, a competitor to AppLovin which Unity sealed a deal to buy earlier this year.

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RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

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Digiday

APRIL 24, 2023

Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360). million accounts since 2021. In that area, Paramount+ has seen some success.

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Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Sony agreed to acquire a majority stake in the Indian media firm in 2021, with the aim of creating a $10 billion entertainment giant.

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Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Then we have ad exchanges.

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VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

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Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

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Digiday

APRIL 26, 2023

.” The other side of the frequency capping coin is that sometimes advertisers grapple with reaching viewers a sufficient number of times. A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign.

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VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. per month in 2021, then to 29.99 The Trade Desk’s share price fell by almost a third this week.

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VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The group added that the watchdog’s proposed alterations would render the deal futile for the French broadcasters to pursue. The Week in Tech.

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VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added. billion in 2021 to £2.31

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