Ad Monsters

OCTOBER 19, 2022

This platform is indeed one of the oldest in our industry, and according to Advertiser Perceptions’ SSP report for the second half of 2021, Google is the most used and preferred supply-side platform among publishers surveyed. In fact, 73% of those surveyed said they use Google Ad Manager.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Automatad Inc.

APRIL 6, 2022

The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on header bidding and Google ad exchange. The Current State of Ad Measurement. AdTech Trends. The survey revealed that only half of U.S.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). There are 4 key things that buyers value in their video inventory. The box section covers video signals, which we’ll discuss in the immediate section. Components of Video Signals Coverage and How to Improve.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. What Is an Average CPM? and was $10.53 for Instagram.

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CPM CPA CPC Real Estate 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.” million accounts since 2021.

Audience 68

Audience Agency Advertising Ad Exchange 68

VideoWeek

JULY 22, 2022

In 2021 the CMA made the unprecedented move of ordering Meta to unwind its takeover of the GIF search engine. Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals.

Clickbait 52

Clickbait Agency Ad Exchange Media 52

NewProgrammatic

MARCH 29, 2022

NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. The video ads sector is keeping its trajectory. One of the most prolific buy now-pay later is of course Klarna, which recorded $80 billion gross merchandise volume in 2021.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Cornwell joined the publisher in 2021 as Platforms CEO, while Bureau serves as CEO at Burda International.

Cookies 52

Cookies Non-Profit Agency Media 52

Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

Impressions 68

Impressions Audience Ad Targeting Agency 68

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

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Ad Exchange Ad Tech Agency Video Ads 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 123

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline. Follow VideoWeek on Twitter and LinkedIn.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

VideoWeek

AUGUST 12, 2022

Kargo Acquires Ziggeo in Online Video Push. Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. The suit follows a widespread investigation into alleged anticompetitive action in the digital advertising space.

Advertising 98

Advertising GDPR Banner Healthcare 98

SODP

FEBRUARY 12, 2020

When the page is loaded up, a signal is automatically sent to an ad exchange – or marketplace. In essence, you can think of this exchange as an online auction house for ads, but where everything happens in split seconds. . The ad space gets put up for auction. The ad gets shown to the customer.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

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Advertising Ad Tech Video Ads Machine Learning 52