Digiday

SEPTEMBER 5, 2023

As many game developers transform their titles into marketing playgrounds for interested advertisers, Riot Games is taking a more sparing approach, prioritizing other forms of inventory over direct in-game brand integrations.

Fashion 72

Fashion Ad Inventory Marketing Media 72

Martech

AUGUST 18, 2023

59% say they have now made purchases on social media, almost four times as many as in 2021. Retail media networks use loyalty and transaction data to sell high-value ad inventory on a brand’s own digital properties to third-party brands. Meanwhile, over 80% of shoppers expect consistent engagement across departments.

Retail 98

Retail Media Ad Inventory MarTech 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? You can search advertisers, competitor’s domains visiting top-performing advertisers, and check the maximum working ads they’re running !

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Martech Series

JUNE 9, 2022

It covers insights on top ad-supported platforms across the U.S. & The report analyzed year-over-year growth of total hours of viewing (HOV) and ad impressions between January – March 2021 and January – March 2022, across 2000+ channels on 50+ FAST platforms on Amagi’s dynamic server-side ad insertion platform.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Digiday

JULY 29, 2022

The company made its first executive gaming hire in July 2021, recruiting former Facebook Reality Lab vp of content Mike Verdu , and doubled down over the ensuing eight months by poaching 14 gaming executives from companies such as Riot Games, Activision Blizzard and PlayStation.

Entertainment 86

Entertainment Ad Inventory Impressions Audience 86

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. How big is the programmatic advertising market?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools. And some of this inventory is already traded programmatically: RTL Deutschland and ProSiebenSat.1’s

Ad Inventory 59

Ad Inventory Demand Side Platform Ad Tech Ad Space 59

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.

Media 77

Media Ad Inventory MarTech Communications 77

Basis

JULY 28, 2022

Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B For advertisers, this means increased ad inventory available though their CTV advertising platforms and the opportunity to reach more consumers where they are viewing video.

Advertising 89

Advertising Retargeting A/B Testing Ad Inventory 89

Ad Monsters

OCTOBER 5, 2024

The Big Players and Their Influence Chris started his session with a detailed analysis of open internet ad spend over the past eight years. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Digiday

JANUARY 31, 2023

2021, which was even with the average CPM in Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said. Meanwhile, average RPMs in the three consecutive January’s from 2020 to 2021 and from 2021 to 2022 increased about 24% and 43%, respectively. “We’re

CPM 69

CPM Impressions Media Ad Inventory 69

Monetize More

APRIL 5, 2023

The top 500 companies that have achieved the highest compound annual revenue growth rate (CAGR) between 2018 and 2021 are listed, and MonetizeMore secured the 190th spot on the coveted list. This cutting-edge tool safeguards ad inventory from invalid traffic (IVT) and safeguards publishers’ revenue.

Ad Inventory 52

Ad Inventory Ad Tech Advertising 52

Digiday

NOVEMBER 29, 2022

million spent in 2021. However, the platform has worked to add new ad inventory tiers to focus on targeting and brand safety , causing marketers to reconsider its role in their mix. According to Kantar, the brand spent nearly $13 million on advertising from January through June of this year.

Pop-Up 72

Pop-Up Banner Brand Awareness Ad Inventory 72

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. billion in 2012 to an estimated $147.1 What Is a Supply-Side Platform (SSP)?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. In comparing that time span, video ad inventory in the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Digiday

APRIL 18, 2023

A myriad of ad agencies, ad tech vendors and platforms have all spent the last few months in an AI arms race , leveraging AI to optimize media buys, write creative copy and predict analytics. One predecessor in this growing space is Google’s AI-powered Performance Max.

Retail 94

Retail Ad Inventory Conversion Ad Tech 94

Ad Monsters

NOVEMBER 7, 2022

The fee would amount to as little as one-tenth of one percent of Twitter’s 2021 ad revenue of $4.5 Musk has petulantly blamed “activists” for an exodus of Twitter’s advertisers and in so doing has announced to the ad world (i.e., For one thing, ad sellers representing Serious Brand-Safe Media will be pressing their advantage.

Media 98

Media Agency Ad Inventory Advertising 98

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Digiday

OCTOBER 30, 2022

The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021. “On the publishing side, we all have the SKAN IDs for the different ad vendors that serve their ads within our apps,” said Dom Davies, a mobile games consultant.

Conversion 86

Conversion Ad Inventory Ad network Marketing 86

VideoWeek

FEBRUARY 7, 2023

Sell-side ad tech software business Magnite has today announced the launch of ‘Magnite Streaming’, a dedicated supply-side platform for connected TV and other over-the-top (OTT) ad inventory.

Ad Tech 52

Ad Tech Ad Inventory Audience Media 52

Martech

MAY 18, 2022

How Jagran New Media doubled video ad revenue with a managed AdOps service : India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory. 10 top retail sector video ads of 2021 : Get inspired by some of the most popular video ads of 2021, measured by total views.

Advertising 108

Advertising Video Ads CPM Viewability 108

Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. April 2021: iOS 14.5 Advice for Publishers Implement options to make your ad inventory more addressable (UnifID, explanation of ATT prompt, sign-ins, etc.) Make ad inventory more addressable.

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

SpotX

JUNE 14, 2021

The return to in-person events in 2021 may make the once-novel virtual happy hour go the way of the dodo bird, but consumer demand for the flexibility and accessibility of streaming content continues to rise. . Ad-supported video. While overall OTT and CTV ad spend is expected to grow in 2021, CTV ad spend accounted for only 3.5%

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

Digiday

OCTOBER 27, 2022

Revenue from direct-sold video ads increased 45% year over year, said Maggie Milnamow, Insider’s CRO. Insider had a 40% increase in the number of advertisers who bought its video inventory directly this year compared to 2021, a spokesperson said. Insider’s recent video advertisers include Chase Marriott, Indeed and Lenovo.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Digiday

FEBRUARY 13, 2023

That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday.

Pop-Up 69

Pop-Up Banner Ad Inventory Entertainment 69

Digiday

FEBRUARY 13, 2023

The share of podcast ad dollars being spent programmatically remains a sliver of podcast ad spending. In 2021, programmatic represented 2% of total podcast spend , per the Interactive Advertising Bureau. podcast ad spending, predicted Insider Intelligence. By 2024, it will account for just shy of 10% of U.S.

Demand Side Platform 93

Demand Side Platform Conversion Audience Agency 93

Digiday

SEPTEMBER 6, 2022

Publishers and advertisers directly trade ad inventory, whether display, mobile or video. As of 2021, more than $155 billion in ad spending gets conducted via programmatic every year, according to the Association of National Advertisers.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

VideoWeek

NOVEMBER 7, 2024

Partly this is due to unfavourable comparables – ITV held rights to last year’s men’s Rugby World Cup, which ran from September to the end of October and saw England progress to the final, giving ITV a boost in terms of valuable ad inventory.

Advertising 52

Advertising Ad Inventory Audience Media 52

InMobi

NOVEMBER 8, 2021

As a part of the initiative, Haegin’s Play Together joins hands with InMobi to monetize their rewarded video inventory. The popular gaming app reached 10 million downloads and one million daily active users in August 2021 and is the #1 app in both Play Store and the App Store in Vietnam.

Video Ads 52

Video Ads Ad Inventory Advertising Marketing 52

Digiday

JUNE 28, 2022

The businesses selected for Black+ will receive $50,000 worth of pro-bono ad inventory in the form of banner ads and pre-roll — the same amount as last year — and guaranteed editorial coverage across Vice, Refinery29 and i-D. million ad impressions and 350,000 clicks to the businesses’ digital channels, according to VMG.

Media 69

Media Banner Ad Inventory Impressions 69

Flashtalking by Mediaocean

MARCH 17, 2022

That’s more than double the spending in 2021. In addition to Netflix, Hulu and Amazon Prime Video, there were five major streaming networks launched in 2021, including Paramount+, Discovery+ and Univision’s PrendeTV. Myth #3: CTV inventory is plentiful and programmatic. Looking for premium programmatic CTV ad inventory?

Ad Inventory 52

Ad Inventory Impressions Video Ads Advertising 52

VideoWeek

JUNE 24, 2022

The figure has increased by 500,000 since Q4 2021 to reach 19.57 The Economist posted record revenues in 2021, according to its annual report, driven in-part by “robust” subscriber growth – the company added around 100,000 subscribers in 2021, reaching nearly 1.2 UK SVOD Penetration Reaches 68.5

Ad Tech 98

Ad Tech Agency Media Audience 98