This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart adserver.
With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain adinventory pricing competitiveness in the open marketplace.
Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video adinventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. How Does Video Advertising Work?
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their adinventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.
The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the adserver, and then it is rendered on the website.
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. The first ever adserver was invented by a company called FocaLink Media Services in 1995.
There are two types: server-side and client-side. In server-side bidding, the auction happens in the adserver, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video adserver, and advertisers.
Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell adinventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales. Source: MC.Today.
Globally, publishers with high programmatic inventory signal coverage see a 25% revenue uplift on average compared to inventory with low programmatic inventory signal coverage. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). The numbers below speak for themselves.
Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. This generic ID resides in the adserver and is sent to the DSP — it has no PII attached to it.
According to US Programmatic Digital Display Ad Research , advertisers increased their spending on programmatic digital ads by 10,4% in 2020. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars. Quite impressive, since this is 86,5% of total digital ad spending!
TikTok’s European sales increased almost sixfold in 2021, according to filings from Companies House. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. The Week in Tech. TikTok Sees Sixfold Sales Surge. Publica Enlists Commercial Director EMEA Steph Miller.
Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own adinventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content