Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem.

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Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. What is vCPM, and How Does It Relate to Viewability?

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Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Dynamic Ad Delivery.

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Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Measuring the Effectiveness of Digital Audio Ads. this year.

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Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

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Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales. Source: MC.Today.

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Automatad Inc.

JANUARY 23, 2024

After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website). The testing focuses on three Sandbox APIs: Topics, Protected Audience, and Attribution.

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Automatad Inc.

OCTOBER 26, 2023

The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. billion dollars on video ads.

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Smart-Hub

JULY 6, 2021

The digital ad space is full of complex systems and tools that require regular monitoring and maintenance. According to US Programmatic Digital Display Ad Research , advertisers increased their spending on programmatic digital ads by 10,4% in 2020. Quite impressive, since this is 86,5% of total digital ad spending!

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illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

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Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Then we have ad exchanges.

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SODP

FEBRUARY 12, 2020

Anyway, all the interested parties will bid on the ad space via the auction. The ad space gets put up for auction. PubMatic gives advertisers full-access to an immense ad inventory through the company’s own private marketplace. Don’t be surprised to see spending top $100 billion by the end of 2021. .

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