Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. April 2021: iOS 14.5 “As we all become more uncomfortably comfortable with the demise of third-party cookies, the initial shock is turning into full-blown action for most. Make ad inventory more addressable.

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Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

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Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . Related Read: What is GDPR? AdTech Trends.

GDPR 52

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VideoWeek

JUNE 24, 2022

The figure has increased by 500,000 since Q4 2021 to reach 19.57 The Economist posted record revenues in 2021, according to its annual report, driven in-part by “robust” subscriber growth – the company added around 100,000 subscribers in 2021, reaching nearly 1.2 UK SVOD Penetration Reaches 68.5

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding. billion.

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Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Here is the list of alternatives marketers are considering to choose in 2024. Redefining Remarketing!

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Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

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Advertising Video Ads Non-Profit Audience 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

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VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. In Italy, its largest market, ad revenues were up by five percent while in Spain, growth hit eight percent. Read more on VideoWeek.

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NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?

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Digiday

FEBRUARY 22, 2023

White joined Capital B in September 2021 as the svp of revenue and programming from The Atlantic to help establish the business-side and would not disclose exact revenue figures, but said funders are backing an expansion into another local newsroom in Gary, Indiana after creating its first local outpost in Atlanta in January 2022. “As

Media 69

Media Non-Profit Conversion SEO 69

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. Let’s now take a closer look at the key events from these 3 time periods.

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Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. So, make sure your ads are relevant.

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VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). percent in 2021 and 6.2

Viewability 52

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VideoWeek

OCTOBER 7, 2022

TikTok’s European sales increased almost sixfold in 2021, according to filings from Companies House. Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Independent, Telegraph Reduce Ad Load Ahead of Cookie Deprecation. The Week in Tech.

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SODP

FEBRUARY 12, 2020

This is usually based on cookies , which means you target audiences that have interests similar to whatever you’re advertising. . There are things like IP Targeting to aim your ads at specific IP addresses, there’s location targeting, and much more. Don’t be surprised to see spending top $100 billion by the end of 2021. .

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Digiday

JUNE 1, 2022

launched in February 2021. Both Bloomberg and iHeart will sell the shows’ ad inventory. Why eFuse is acquiring esports media business Esports.GG: The esports tournament and infrastructure platform has acquired a media outlet to roll into its existing editorial operation. Read more about eFuse’s acquisition here.

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Media Conversion Education Ad Tech 73

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

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Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! Distributed ID Systems. First party data.

Cookies 52

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VideoWeek

JULY 5, 2024

In Q1 2024, Netflix ordered its highest number of new titles since Q3 2021, while Prime Video recorded its highest-ever quarter in terms of original commissions. According to research from Ampere Analysis, Netflix and Amazon Prime Video accounted for more than half (53 percent) of global streaming commissions in the first quarter of 2024.

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VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

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