2021 Ad Inventory Header Bidding 
InMobi
JULY 26, 2021
With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.
Ad Monsters
DECEMBER 21, 2023
With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. How Can Publishers Boost Their Ad Revenue with Header Bidding?
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InMobi
SEPTEMBER 14, 2021
How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.
Adtelligent
JUNE 9, 2021
Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales. Source: MC.Today.
InMobi
OCTOBER 27, 2020
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.
Automatad Inc.
OCTOBER 26, 2023
Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. A high CTR is the ultimate sign that your ads are resonating with your audience.
Monetize More
OCTOBER 18, 2022
Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments.
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