Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? You can search advertisers, competitor’s domains visiting top-performing advertisers, and check the maximum working ads they’re running !

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. How big is the programmatic advertising market?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

InMobi

NOVEMBER 8, 2021

As a part of the initiative, Haegin’s Play Together joins hands with InMobi to monetize their rewarded video inventory. The popular gaming app reached 10 million downloads and one million daily active users in August 2021 and is the #1 app in both Play Store and the App Store in Vietnam.

Video Ads 52

Video Ads Ad Inventory Advertising Marketing 52

Basis

SEPTEMBER 13, 2022

By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

SpotX

JUNE 14, 2021

The return to in-person events in 2021 may make the once-novel virtual happy hour go the way of the dodo bird, but consumer demand for the flexibility and accessibility of streaming content continues to rise. . Ad-supported video. of total media ad spend in 2020. Opportunities in OTT. Obstacles to continued growth.

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Flashtalking by Mediaocean

MARCH 17, 2022

That’s more than double the spending in 2021. In addition to Netflix, Hulu and Amazon Prime Video, there were five major streaming networks launched in 2021, including Paramount+, Discovery+ and Univision’s PrendeTV. Myth #3: CTV inventory is plentiful and programmatic. Looking for premium programmatic CTV ad inventory?

Ad Inventory 52

Ad Inventory Impressions Video Ads Advertising 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. Here is an example of a programmatic display ad!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. UK SVOD Penetration Reaches 68.5

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding. Dynamic Ad Delivery.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Monetize More

DECEMBER 29, 2022

Globally, publishers with high programmatic inventory signal coverage see a 25% revenue uplift on average compared to inventory with low programmatic inventory signal coverage. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Monetize More

FEBRUARY 1, 2023

According to the Interactive Advertising Bureau (IAB) standard of viewability, an ad impression is checked off as viewable if: What is IAB viewability standard for Video Ad? : 50% or more of the ad has been viewed for 2 seconds or more. This dwindles down the publisher’s viewable ad inventory.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

illumin

JANUARY 22, 2024

According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space, the remainder opted for a programmatic approach.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The new offering is launched in partnership with video commerce vendor Firework. Read more on VideoWeek.

Media 52

Media Entertainment Ad Inventory Retail 52

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. The company plans to cover CTV and audio inventory in the future, and says billing points will vary depending on brands’ individual needs.

Pop-Up 52

Pop-Up Media Agency Advertising 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Cornwell joined the publisher in 2021 as Platforms CEO, while Bureau serves as CEO at Burda International.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Venatus offers brands multiple touchpoints with consumers within, next to and around video games,” said Venatus CEO and co-founder Rob Gay. million (up from 1.88

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

SODP

FEBRUARY 12, 2020

A key feature of this platform is that you can run multiple ad types through this system. That includes display ads, in-app ads, video ads, social media ads, and more. You have access to very detailed analytics software that lets you track ads in real-time and view all of the data from them.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Examples include text ads, video ads and audio ads.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. percent in 2021 and 6.2 Read more on VideoWeek. percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Agency 52

Agency Ad Tech Video Ads Media 52

VideoWeek

DECEMBER 20, 2024

Instagram Forecast to Generate Half Meta’s Ad Revenues Next Year Instagram will account for half Meta’s US ad revenues in 2025, according to estimates from Emarketer. The app contributed 27 percent of Meta’s total sales in 2021, rising to 30 percent in 2022. billion globally.

Marketing 52

Marketing Ad Tech Media Agency 52