SODP

OCTOBER 11, 2021

Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads). To stay up-to-date with Google Ads campaigns, let’s take a look at some improvements that had been given recently. What’s new in Google Ads campaigns in September 2021?

Advertising 52

Advertising Ad network Marketing 52

Single Grain

JULY 9, 2021

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Which Ad Network Should You Use? Before we get started, we need to set your expectations correctly.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Karola Karlson

JANUARY 16, 2021

If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average CPC is between $0.5 – $3,5. Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. Additional findings include the following: ? The next report will be published in early 2023.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech

JANUARY 3, 2024

He added: “Ad fatigue remains a persistent issue for marketers on social. Gartner consumer data shows that total ad avoidance (e.g. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” This explains why shoppable ads won’t get over the hump in 2024.

Audience 139

Audience eCommerce Entertainment Media 139

Adtelligent

DECEMBER 29, 2020

Let’s see why these two will be essential components of programmatic advertising in 2021 and beyond. Not to mention that programmatic advertising can refine DOOH using real-time behavioral data, eventually displaying an ad that will be highly personalized and targeted. OTT services that can be accessed by CTV are top-rated.

Advertising 52

Advertising Ad Space Audience Education 52

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The growing importance of compliance.

Marketing 121

Marketing Ad network ROI MarTech 121

Lemonads

SEPTEMBER 27, 2020

At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Martech Series

JANUARY 27, 2023

Compared to the same months in 2021, October, November and December 2022 saw an increase in orders by at least 10% each month. Customers placed over 10% more orders and spent over 30% more than in Q4 2021. Customers spent 45% more on orders in October, over 25% more in November and almost 20% more in December.

eCommerce 89

eCommerce Retail Electronics Communications 89

Martech

NOVEMBER 16, 2023

In 2021, Big G paid $26.3 Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network. Confused yet? Tech comes and goes, but cash is forever.

Marketing 111

Marketing SEO Conversion MarTech 111

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads!

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? Take note that the filters will change depending on which network you are on.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Karola Karlson

JANUARY 5, 2021

For your Facebook campaigns to perform well across the feed and stories placements, you need to have each one of your ad visuals in all three main formats: Newsfeed: 1080 x 1080 pixels Stories: 1080 x 1920 pixels Landscape: 1200 x 628 pixels. Why do you need three different sizes per ad? Different Facebook ad layouts – Image source.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Lemonads

FEBRUARY 26, 2021

The ad exchange employs RTB technology to determine prices, but the programmatic process also allows buyers to filter the type of traffic they acquire based on location, language, and other variables. Ad exchanges fill a similar role to ad networks , but these reduce the frills and simply the entire process.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Lemonads

AUGUST 5, 2020

Outbrain Cons For Advertisers: Outbrain is one of the most difficult Ad networks that approve your creatives and landing pages but they’ve been allowing more direct response types of landing pages for sure in the past few months! with all these beautiful pros, what could the cons possibly be? Let’s check them out!

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Lemonads

MAY 24, 2021

The Top 5 Marketing Attribution Platforms of 2021 Now that we’ve discussed the definition of mobile attribution and how to choose the best tracker for your specific case, let’s go over our picks for the best marketing attribution platforms of 2021.

Affiliates 52

Affiliates Marketing Conversion Geo targeting 52

PubMatic

JUNE 18, 2024

Enter buyers.json and DemandChain Object (DCO), unsung heroes introduced by the IAB Tech Lab in 2021. SSP, Ad Network, Publisher, Developer) for a specific ad placement will see all the details. Now It’s the Buyer’s Turn While supply-side transparency soared, the buy side faced its own unique challenges.

Ad network 113

Ad network Agency Advertising Media 113

Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. Depending on the publisher or ad network, the winner of the bid may be decided by the highest amount or through a complex calculation that includes variables like landing page quality.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Lemonads

AUGUST 10, 2020

AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. Take a look at their audience profile! Let’s see AdNow pros!

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Martech Series

OCTOBER 20, 2022

In 2021, the total combined revenue of the ten largest U.S. And all while being exploited for their participation through the growth of user data collection and targeted and third-party ad networks to name just a couple of examples. Three decades on and it has not been delivered, but the potential is still there.

Ad network 77

Ad network MarTech Marketing 77

Lemonads

JANUARY 26, 2021

This includes ads like banners as well as entire landing pages. Plus, you’ll also be able to see the specific offer and ad networks from more than 70 countries and thousands of markets. The platform is used by a large number of leading ad networks, affiliate networks, publishers, and advertisers from across the globe.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Lemonads

DECEMBER 2, 2020

Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks , clicking the ad content won’t get redirected to another page. Let’s take a look at their updated platform for publishers!

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Lemonads

JANUARY 8, 2021

Affiliate media buyers are marketers that don’t work a publishing platform, but purchase traffic from publishers, ad networks, and different traffic sources. Just remember that many ad networks and social media networks have strict policies against this type of content, so be careful about the channels you promote these offers on.

Affiliates 52

Affiliates Marketing Conversion Food 52

Lemonads

DECEMBER 11, 2020

Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign!

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Paleo AdTech

JUNE 27, 2024

It acquired Connexity (formerly Shopzilla) in 2021 for $800M, expanding its offering into commerce- and retail-focused recommendations and ads. The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting. So Taboola functions like a performance ad network.

CPC 75

CPC CPM Entertainment Ad network 75

Digiday

MARCH 29, 2023

.” Policy enforcement The top offending ads in the “bad ads” category in 2022 were those that “abuse the ad network” (1.36 billion ads fell into this category), followed by trademark-infringing ads (562 million) that caused Google to block or remove ads.

Ad network 78

Ad network Ad Tech Advertising Media 78

Martech

AUGUST 24, 2023

Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9. Growing ad network. The company has 26% of ridesharing’s U.S.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Ad Monsters

APRIL 27, 2023

Our ad network partner, SourceKnowledge’s co-founder. CouponFollow has seen a 184% YoY increase in monetized traffic directly attributed to the SourceKnowledge Network and an overall growth of 20% in revenue. increase in incremental monetized traffic since November 2021. Our partnership has driven an 85.5%

eCommerce 98

eCommerce Audience Conversion Ad network 98

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Single Grain

JULY 16, 2021

To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. Last Thoughts on TikTok Ads. Step #1: Sign Up for a Business Account.

CPM 133

CPM Conversion Audience CPC 133

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. billion in 2012 to an estimated $147.1 What Is a Supply-Side Platform (SSP)?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

OCTOBER 30, 2022

The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021. “On the publishing side, we all have the SKAN IDs for the different ad vendors that serve their ads within our apps,” said Dom Davies, a mobile games consultant.

Conversion 84

Conversion Ad Inventory Ad network Marketing 84

Single Grain

APRIL 29, 2021

Check out these examples… Pringles introduced CryptoCrisp, the world’s first virtual NFT flavor, on March 17, 2021. Blake Jamieson (@blakejamieson) April 8, 2021. The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. Taco Bell (@tacobell) March 8, 2021. Influencer Marketing.

Agency 113

Agency Marketing Non-Profit SEO 113