Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

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Native Advertising Advertising Click Through Rate Banner 52

Lemonads

AUGUST 5, 2020

Outbrain Pros for Publishers: Promoting your Brand by Building Awareness Large Reach and Volume Drive performance goals Solutions: Video, Smartfeed , optimization engine, and native Ad server Cost-effective compared to Google and Facebook Amazing Native Ads Simple to use Outbrain ’ s solutions for publishers are the following: Video : engage your audience (..)

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Digiday

SEPTEMBER 1, 2022

1 rolls around, buyers are already speculating about what Microsoft’s role will actually be: integrating its ad server, making Netflix’s inventory available, or will it make full (and exclusive) use of its Xandr assets — mimicking a walled garden? For instance, once Nov. One buyer thinks its role will remain back-office only. “On

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million for the period, albeit a more modest rise of 11%. million), and 28% ($101.3

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting.

Ad Server 52

Ad Server Impressions Viewability Banner 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. million, and Amobee last year for $239 million.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

VideoWeek

AUGUST 7, 2024

In 2021, those payments totalled more than $26 billion. In 2021, Apple conducted a study into the relevance of search results. ” And where the outcomes of the search case remain to be seen, Allibhai notes that the ad tech suit is more “cut and dry” in terms of the proposed remedies.

Ad Tech 64

Ad Tech Ad Server Manufacturing Search Advertising 64

Digiday

MARCH 28, 2023

After the Dotdash Meredith merger closed in December 2021, the company expected the product integration to be completed by summer 2022. Another complicating factor was reconciling the publications’ integrations with Google’s publisher ad server, Google Ad Manager. And it took longer. It’s still in the works.

Food 76

Food Ad Server Entertainment Ad Tech 76

Unruly

FEBRUARY 9, 2022

As you’ve likely heard, our parent company – Tremor International – acquired the advanced global video ad server and media management platform Spearad back in October 2021.

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Automatad Inc.

MAY 9, 2023

They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digiday

NOVEMBER 28, 2022

So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. On the surface, not much seems to have changed since Digiday’s last recap (which we published in April 2021).

Media 69

Media Advertising Demand Side Platform Ad Server 69

Digiday

FEBRUARY 14, 2023

Since its launch in December 2021, PinkNews has published 70 episodes, amassed 500,000 subscribers and reached 50 million unique users. This program incorporated new technologies and brought in elevated production components, including an indoor drone camera, and drove the highest viewership days for TODAY All Day in 2021.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Digiday

APRIL 11, 2023

” For some, Magnite is in a unique position to make such a move given its 2021 purchase of CTV ad server company Springserve , as this enables media agencies to connect directly to Magnite via server-side ad insertion.

Ad Tech 69

Ad Tech Ad Server Agency Media 69

SpotX

MAY 6, 2021

Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. So how can the major players in the industry ensure they are ready to maximise the addressable opportunity in 2021?

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Brid.tv

OCTOBER 24, 2022

According to 2021 research by Kevel , 70% of U.S. publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Bidder latency denotes the time a particular bidder takes to respond to a bid request by the ad server.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Ad Monsters

DECEMBER 21, 2023

Despite the widespread commitments to carbon neutrality by major tech firms and brands in 2021, putting these commitments into action has proved challenging. Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

VideoWeek

JANUARY 31, 2023

But The Ozone Project, a publisher ad alliance based out of the UK, has nonetheless started pushing out attention metrics to all advertisers as standard. ” Ozone steps in here by normalising supply of inventory across each publisher and their varied video players, ad servers, and the other nuances which separate their video offerings.

Advertising 52

Advertising Real Estate Impressions Ad Server 52

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. in 2021,” the company said in a filing with the US Securities and Exchange Commission.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

OCTOBER 27, 2020

These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. How often do they win auctions in your ad server? How often does the bidder return a fill or what percentage of impressions do they bid on?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website.

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

SEPTEMBER 7, 2022

In 2021, CLICKON found that 32% of surveyed UK brands want to be carbon neutral by the end of 2023. Besides greenwashing, some advertisers show their ads on video clips that promote climate misinformation on purpose, meaning that they are helping fund the content creators that produce this misinformation.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

JANUARY 27, 2023

The past few years we have been focused on building a complete, proprietary ad server for the entire Walt Disney Company,” said Disney Media and Entertainment Distribution CTO Aaron LaBerge. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59

Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads. The fewer the passbacks can happen, the faster ads can load, which can increase viewability rates.

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Viewability Video Ads Audience A/B Testing 52

Adtelligent

JUNE 9, 2021

1 – According to the latest June 2021 ads.txt records from websites. But we are not afraid of these changes; they only motivate us to evolve, keep up to date with the current trends and make our products even more efficient» – Yuriy Gorokhov notes. Source: MC.Today.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52