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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

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Tremor International Rebrands as Nexxen

VideoWeek

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. million, and Amobee last year for $239 million.

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Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV

Flashtalking by Mediaocean

Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting.

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InMobi Joins Google's Bidding Program as Ad Source

InMobi

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

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Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Interstitial ads cover the entire screen of the user’s device. In-banner video ads: In-banner video ads are ads within a banner that leverage the banner’s size.

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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 million. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). Did those banner ads on Hotwired.com seem revolutionary or just a gimmick?

Media 52
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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server.