2021, Ad Server and Demand Side Platform

Smart Adserver Rebrands to Equativ

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

Demand Side Platform

Demand Side Platform Ad Server Ad Tech Advertising

‘Some will close their gates, others will open to programmatic’: Ofer Druker on the future of CTV

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform

Demand Side Platform Ad Server Marketing Media

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops

Ad Ops Ad Server Demand Side Platform Ad Exchange

Tremor International Rebrands as Nexxen

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform

Demand Side Platform Ad Tech Ad Server Banner

What if… Google parts ways with its ad stack?

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. According to its full-year 2021 earnings disclosure , Google’s total advertising revenues were $209.5 Google grievances.

Header Bidding

Header Bidding Ad Server Ad Tech Demand Side Platform

Ad tech’s journey on the public markets is approaching its awkward adolescence

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million for the period, albeit a more modest rise of 11%. million), and 28% ($101.3

Marketing

Marketing Ad Tech Demand Side Platform Ad Server

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’.

Ad Server

Ad Server Machine Learning A/B Testing Ad Tech

Amazon places its data clean room at the center of its adland charm offensive

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech

Ad Tech Demand Side Platform Ad Server Food

Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform

Demand Side Platform Ad Server Electronics Media

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control

Digiday

NOVEMBER 28, 2022

So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. On the surface, not much seems to have changed since Digiday’s last recap (which we published in April 2021).

Advertising

Advertising Media Demand Side Platform Ad Server

Is Australia Ready for Addressable TV?

SpotX

MAY 6, 2021

Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. So how can the major players in the industry ensure they are ready to maximise the addressable opportunity in 2021?

Demand Side Platform

Demand Side Platform Ad Server Data Management Platform Manufacturing

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. It not only helps to hold the auctions but also to place ads, screen the reports, and optimize website revenue. Demand Side Platform (DSP) makes the advertiser’s life easier. Source: MC.Today.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it.

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

TikTok’s European sales increased almost sixfold in 2021, according to filings from Companies House. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit

Non-Profit Cookies Audience Ad Tech

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies

Cookies First-Party Cookies Audience Retargeting

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies

Cookies Demand Side Platform A/B Testing Audience

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. per month in 2021, then to 29.99 The Trade Desk’s share price fell by almost a third this week.

Ad Tech

Ad Tech Media Agency Advertising

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing

Marketing Media Ad Tech Entertainment

The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

MARCH 21, 2025

Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month.

Demand Side Platform

Demand Side Platform Ad Tech Retail Fill rate

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added. billion in 2021 to £2.31

Ad Tech

Ad Tech Ad Server Media Agency

AdTech Trends

Smart Adserver Rebrands to Equativ

‘Some will close their gates, others will open to programmatic’: Ofer Druker on the future of CTV

Trending Sources

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Tremor International Rebrands as Nexxen

What if… Google parts ways with its ad stack?

Ad tech’s journey on the public markets is approaching its awkward adolescence

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

Amazon places its data clean room at the center of its adland charm offensive

Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control

Is Australia Ready for Addressable TV?

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

The Evolution of Google’s Privacy Sandbox

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

Stay Connected