Brid.tv

OCTOBER 24, 2022

According to 2021 research by Kevel , 70% of U.S. publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Bidder latency denotes the time a particular bidder takes to respond to a bid request by the ad server. Fill Rates.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Despite the widespread commitments to carbon neutrality by major tech firms and brands in 2021, putting these commitments into action has proved challenging.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Karg joined GroupM in 2021 as Global COO at media agency Mindshare.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52