Martech Series

JUNE 7, 2022

The commercialization properties of the content you produced, the work you shared, how it disseminates, its value-added space, etc. Since the project’s launch in late 2021, ApolloFi has built a strong and active community that has been growing exponentially. will maximize your monetization through Social.

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Ad Space MarTech Media Marketing 94

Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem.

Affiliates 52

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Clearcode

NOVEMBER 22, 2022

Then, in December 2021, AT&T announced it would be selling Xandr (AppNexus’ new name after a rebranding) to Microsoft for a reported $1 billion — $600 million less than what AT&T paid to acquire it just 3 years prior. But in May 2021, Verizon Media announced that it would be selling Yahoo! Why Did SingTel Sell Amobee?

Communications 94

Communications Ad Space Search Advertising Media 94

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. These platforms then make these ad spaces available to various demand partners.

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Martech

JULY 20, 2021

According to a 2021 National Cannabis Study by MRI-Simmons, when Cannabis and CBD consumers are compared to US consumer averages, this consumer is: 36% more likely to run a marathon/triathlon 30% more likely to go to concerts regularly 30% more likely to be first to try new technology 79% more likely to stay at a luxury hotel.

Electronics 108

Electronics MarTech Audience Ad Space 108

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. In 2021, 45% of small business respondents in the USA said they paid for digital advertising.

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Digiday

APRIL 12, 2023

There’s strong management in this space to boot.” ” That said, one executive with knowledge of the cinema ad space noted that upper management at NCM hasn’t been the same since Cliff Marks, its prior president, left in 2021.

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Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b from 2021. 1 Ad spending rebounded in a very strong way in 2021, and marketing budgets have returned to normal.

Advertising 52

Advertising Ad Space CPA Impressions 52

VideoWeek

APRIL 4, 2023

The technology, initially available in Germany but planned for release in more markets throughout the year, will allow broadcasters to sell ad inventory through programmatic pipelines, and advertisers to buy ad space via their demand-side platforms (DSPs).

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Ad Monsters

DECEMBER 21, 2023

Despite the widespread commitments to carbon neutrality by major tech firms and brands in 2021, putting these commitments into action has proved challenging. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

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Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Measuring the Effectiveness of Digital Audio Ads. this year.

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Advertising Click Through Rate Audience Ad Space 52

Clearcode

SEPTEMBER 20, 2023

The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). This can lead to a higher return on ad spend (ROAS) for their clients.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

JUNE 19, 2022

The European Commission opened its investigation last year to determine whether or not the company was restricting its competitors’ access to ad space and user data on the platform. However, Google will certainly have to do more to have the investigation dismissed than this YouTube ad play.

Advertising 68

Advertising Fashion Entertainment Retail 68

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. in 2021,” the company said in a filing with the US Securities and Exchange Commission.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That or, straight up “financial benefits.”

Ad Tech 88

Ad Tech Impressions Data Management Platform Ad Exchange 88

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digiday

JULY 28, 2022

augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, according to Statista , publishers have a strong incentive to find a solution to that problem and to consider investing more in both technologies. With the U.S. So it was like a multiverse, metaverse if you will.

Entertainment 88

Entertainment Media Marketing Education 88

Single Grain

NOVEMBER 13, 2019

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. digital display ad dollars will transact programmatically.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

Digital Remedy

DECEMBER 3, 2021

Recently, the industry has built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. CTV ad spending is expected to increase 40% in 2021, totaling over $14.4b. eMarketer, 5/3/21.

Conversion 52

Conversion Ad Space Advertising Impressions 52

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. and must allow the use of effective advertising strategies with targeting.

Advertising 52

Advertising Cookies Ad Space Audience 52

Digital Remedy

MARCH 9, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. Sources: eMarketer, TV Ad Measurement 2021 Report. IAB, May 2021, Connected TV is the Driving Force in 2020 Digital Video Advertising Spend.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. Sources: eMarketer, TV Ad Measurement 2021 Report. IAB, May 2021, Connected TV is the Driving Force in 2020 Digital Video Advertising Spend.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

NOVEMBER 29, 2022

In March 2021, Amazon secured a 10-year deal with the NFL to exclusively broadcast 15 Thursday Night Football games and one pre-season game every year on their streaming service Prime Video and live streaming service Twitch—a moment of success parallel to lifting the Lombardi Trophy. The ads are non-skippable and use a full-screen format.

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Advertising Audience Media Brand Awareness 52

Digital Remedy

JUNE 29, 2022

In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. 2021 Saw “Unprecedented” CTV Fraud.

Impressions 52

Impressions Ad Tech Media Agency 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. The best part about it?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Digital Remedy

JULY 5, 2023

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. 6/2/2023. “US

Conversion 52

Conversion Ad Space Impressions Audience 52

MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Completion rates measure the percentage of ads watched from start to finish. In 2021, CTV completion rates reached 97%. There are only a couple hundred throughout the United States.

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CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Completion rates measure the percentage of ads watched from start to finish. In 2021, CTV completion rates reached 97%. There are only a couple hundred throughout the United States.

CPM 52

CPM Advertising Audience Brand Lift 52

Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities.

Advertising 80

Advertising Media Agency Audience 80

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

NewProgrammatic

APRIL 6, 2022

Google search ads are, of course, immensely important, as they operate within the most popular search engine on Earth. The California-based company was responsible for more than 85% of desktop search traffic in 2021 , and its advertising revenue reached $209.49 Some advertisers struggle with competing for ad space.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

SODP

JUNE 8, 2023

Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. They can also choose to buy and sell ad space using the CPM model through programmatic advertising. and was $10.53 for Instagram.

CPM 52

CPM CPA CPC Real Estate 52

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. 1 – According to the latest June 2021 ads.txt records from websites.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Automatad Inc.

JANUARY 23, 2024

After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website). The testing focuses on three Sandbox APIs: Topics, Protected Audience, and Attribution.

Audience 52

Audience Cookies Ad Server Viewability 52

NewProgrammatic

MARCH 29, 2022

One of the most prolific buy now-pay later is of course Klarna, which recorded $80 billion gross merchandise volume in 2021. Intent-based ads. Simply delaying the payment without going into any debt is a perfect answer for their needs. The researchers expect both of those values to rise in the following years.

Advertising 64

Advertising Audience Cookies Brand Awareness 64