2021 Ad Space CPM 
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. If so, here’s what you should know. billion U.S.,
MNTN
OCTOBER 7, 2024
Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.
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MNTN
OCTOBER 7, 2024
Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.
SODP
JUNE 8, 2023
The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18
Martech
OCTOBER 19, 2022
Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?
Lemonads
AUGUST 7, 2021
According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem.
Ad Monsters
DECEMBER 21, 2023
Flooring, the practice of setting a minimum price for ad inventory, empowers publishers to control pricing while participating in real-time bidding. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates.
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