SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

VideoWeek

APRIL 4, 2023

The technology, initially available in Germany but planned for release in more markets throughout the year, will allow broadcasters to sell ad inventory through programmatic pipelines, and advertisers to buy ad space via their demand-side platforms (DSPs).

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Ad Inventory Demand Side Platform Ad Tech Ad Space 59

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Digital Remedy

JUNE 29, 2022

In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. Image: Flip Architecture.

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Demand Side Platform Impressions Ad Space Conversion 52

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

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Ad Exchange Ad Space Demand Side Platform Audience 52

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier.

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Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97

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RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. The best part about it?

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Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Then we have ad exchanges.

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Advertising Header Bidding Ad Server Ad Exchange 40