2021 Ad Space Display Advertising 
illumin
SEPTEMBER 19, 2024
Programmatic advertising can be found everywhere: from the websites you visit to the ads on YouTube – and even new formats like interstitial podcast ads or short clips on your connected television. The medium represented over $96 billion of digital display transactions in the US in 2021.
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers.
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Lemonads
AUGUST 7, 2021
The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying?
SODP
JULY 25, 2023
Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. billion in 2012 to an estimated $147.1
Digital Remedy
JANUARY 31, 2022
1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Measuring the Effectiveness of Digital Audio Ads. this year.
MNTN
OCTOBER 7, 2024
Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs).
MNTN
OCTOBER 7, 2024
Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs).
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