Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That or, straight up “financial benefits.”

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SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. billion in 2021 to $493 billion in 2022.

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Single Grain

NOVEMBER 13, 2019

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. digital display ad dollars will transact programmatically.

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Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b from 2021. 1 Ad spending rebounded in a very strong way in 2021, and marketing budgets have returned to normal.

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Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Reach – Number of unique people who heard your ads.

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Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

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SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Keep reading to understand what a CPM marketing campaign is, its different aspects and what advertisers expect from successful ad campaigns. What Is CPM? How Does CPM Work?

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Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

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Digital Remedy

DECEMBER 3, 2021

Recently, the industry has built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. CTV ad spending is expected to increase 40% in 2021, totaling over $14.4b. eMarketer, 5/3/21.

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Digital Remedy

MARCH 9, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. With Flip, we’re able to match ad exposure data to online and offline activity, including site visits, online purchases, app downloads, and foot traffic.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. With Flip, we’re able to match ad exposure data to online and offline activity, including site visits, online purchases, app downloads, and foot traffic.

Advertising 52

Advertising Audience CPA Media 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. The best part about it?

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Lemonads

NOVEMBER 29, 2020

Advertisers and publishers work with display networks such as Google, Microsoft, or Snapchat to facilitate the buying and selling of ad slots. Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Digital Remedy

JULY 5, 2023

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. 6/2/2023. “US

Conversion 52

Conversion Ad Space Impressions Audience 52

NewProgrammatic

APRIL 6, 2022

Google search ads are, of course, immensely important, as they operate within the most popular search engine on Earth. The California-based company was responsible for more than 85% of desktop search traffic in 2021 , and its advertising revenue reached $209.49 Some advertisers struggle with competing for ad space.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. In fact, its ad supply is oversized.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Automatad Inc.

OCTOBER 26, 2023

A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

JULY 6, 2021

The digital ad space is full of complex systems and tools that require regular monitoring and maintenance. According to US Programmatic Digital Display Ad Research , advertisers increased their spending on programmatic digital ads by 10,4% in 2020. Quite impressive, since this is 86,5% of total digital ad spending!

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 121

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 123

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NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Their 2021 research found that 55.8% million BNPL users in 2021. Try the NewProgrammatic demo to discover how to boost conversions! million users in the US.

Marketing 52

Marketing Impressions Audience Advertising 52

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 percent in Q3 2022 compared to Q3 2021 in Europe. The report added that CTV coverage in Western Europe is gaining on the US, at 70 percent and 80 percent respectively.

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SODP

FEBRUARY 12, 2020

But, the key thing is that you only pay for the relevant impressions that you get. As an example, if your advertisement receives no impressions, then you don’t pay anything. By only paying when the impressions come in, there’s a greater chance of making a significant return – far more so than with the manual approach. .

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NewProgrammatic

FEBRUARY 24, 2022

In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Private deals and buying directly from a publisher is a strategy that allows for complete control over the ad space and its context. User experience comes first.

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Advertising Cookies Marketing Video Ads 52

Digiday

NOVEMBER 2, 2022

Most publishers who spoke to Digiday for this story said they aren’t worried about having an abundance of leftover ad inventory this quarter, but some are increasing the amount of turnkey ad space that is available for purchase between now and the end of the year. compared to Q3 2021. from Q3 2021 to $64.7

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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Advertising Marketing Banner Pop-Up 52

VideoWeek

JULY 1, 2022

The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July. Deliveroo is expanding its advertising offering on the website and app, the company has announced. The projection anticipates a further 10.5

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