Martech

NOVEMBER 16, 2023

In 2021, Big G paid $26.3 Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network. Confused yet? Tech comes and goes, but cash is forever.

Marketing 110

Marketing SEO Conversion MarTech 110

Martech

SEPTEMBER 6, 2022

It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Advertising 112

Advertising Conversion Audience Mobile Ads 112

Lemonads

SEPTEMBER 23, 2020

Our BigSpy Review is a complete full guide of the knowledge you need to achieve and put into practice by spying on those winning ads to score higher goals in 2021!

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

TechCrunch Ads

AUGUST 2, 2022

That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts. How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

Marketing 75

Marketing Ad Targeting Agency eCommerce 75

Clearcode

APRIL 7, 2022

The data added to a data clean room is not shared with other companies, allowing the data owners to maintain control of it. The cons of using data clean room: Aggregated data for reporting and ad targeting will be less accurate than ID-based data. Disney Advertising Sales introduced its clean room in 2021. Conclusion.

Cookies 107

Cookies Ad Targeting Retail Audience 107

Martech Series

JULY 29, 2022

Developed in 2021 with the help of MediaMath and PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, Lotame Panorama ID had successful results, even outperforming third-party cookie-based advertising. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech

NOVEMBER 24, 2021

The industry is rebounding strongly from a year of shutdowns in 2020 and early 2021, when many publishers and their digital partners implemented sweeping updates to how inventory is purchased and results are measured for advertisers. Read next: Marketers take advantage of out-of-home as people get back outdoors.

Marketing 112

Marketing Media Ad Targeting Advertising 112

Martech

AUGUST 13, 2021

The installation debuted at SXSW and has since spun off to several select AT&T stores through the end of 2021, in San Francisco, Chicago and at the AT&T Discovery District in Dallas. ” Read more here. Is FLoC switching from cohorts to topics? . ““Topics have a number of advantages over cohorts.

Retail 119

Retail MarTech Entertainment Ad Targeting 119

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Ad Monsters

SEPTEMBER 8, 2022

In November of 2021, Google Ad Manager (GAM) aimed to do just that. According to Google Ad Manager , PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads, targeting, and advertising expertise. .

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

Digiday

JUNE 20, 2022

In 2021, Proton joined a number of other privacy-focused organizations in calling for a ban on surveillance-based advertising in the U.S. Last month, a new campaign for the iPhone addressed how data brokers collect and sell user information for ad-targeting, promising that Apple’s tech gives people more control and protection.

Marketing 76

Marketing Education Ad Targeting Media 76

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app.

Video Ads 59

Video Ads Retail Media eCommerce 59

InMobi

DECEMBER 17, 2020

They discuss mobile loyalty, IDFA, and what Postmates is doing in the User Acquisition space as we move forward into 2021. Apple has announced that in early 2021, they will require developers to ask users for permission to use IDFA identifiers for ad targeting purposes.

Cookies 52

Cookies Ad Targeting Retail Conversion 52

Digiday

NOVEMBER 14, 2022

Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie.

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021. Unified ID 2.0

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Ad Monsters

OCTOBER 19, 2022

This platform is indeed one of the oldest in our industry, and according to Advertiser Perceptions’ SSP report for the second half of 2021, Google is the most used and preferred supply-side platform among publishers surveyed. In fact, 73% of those surveyed said they use Google Ad Manager.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Digiday

OCTOBER 27, 2022

Revenue from direct-sold video ads increased 45% year over year, said Maggie Milnamow, Insider’s CRO. Insider had a 40% increase in the number of advertisers who bought its video inventory directly this year compared to 2021, a spokesperson said. Insider’s recent video advertisers include Chase Marriott, Indeed and Lenovo.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

VideoWeek

AUGUST 22, 2024

AI-powered growth James McDonald, director of data, intelligence, and forecasting at WARC, and the report’s author, said that platforms and media companies which use first-party data for ad targeting – particularly those powered by AI – will be the main recipients of ad growth.

Retail 52

Retail Ad Targeting Media Marketing 52

Martech

OCTOBER 19, 2022

In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. The margin on ad sales is usually 70% to 90%, according to BCG. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

FEBRUARY 28, 2023

Paramount’s streaming business reported a $575 million adjusted operating loss in Q4 2022 compared to $502 million in Q4 2021. billion on content , a 5% decrease from 2021. By contrast, Netflix’s rivals from the traditional TV business continue to sink more money into their streaming businesses. And Disney lost $1.1 Warner Bros.

Agency 69

Agency Fashion Advertising Ad Targeting 69

TechCrunch Ads

JUNE 14, 2022

Germany is ahead of the curve here as its ex ante digital competition reboot came into force at the start of 2021 — targeting tech giants that are judged to have “paramount significance for competition across markets” with tighter abuse controls.

Pop-Up 95

Pop-Up Finance Marketing Advertising 95

SODP

NOVEMBER 4, 2021

Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Automatad Inc.

JANUARY 31, 2022

2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S. Furthermore, ad tech executives are skeptical that the Topics technology could prohibit advertisers from executing ad-targeting precision that third-party cookies ensured.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JANUARY 31, 2023

Ocean Media quadrupled audio ad spend year over year from 2021 to 2022, Coseo said. “I Developments in podcast ad targeting and measurement tools has only improved the ad buying process, especially with the increasing adoption of dynamic ad insertion , said Schultz.

Brand Awareness 69

Brand Awareness Ad Inventory Media Ad Targeting 69

Ad Monsters

JANUARY 30, 2024

” Amazon has a similar strategy, as the 2021 acquisition of MGM illustrates. Jo Kinsella : We can expect to see increased ad targeting and personalization innovations. Amazon now has the largest library in the world, so there’s no shortage of content.

Ad Tech 111

Ad Tech Audience Advertising Entertainment 111

Digiday

JANUARY 10, 2023

We’re already performing better than a lot of the other ad targeting systems out there. Not when we’ve launched in several new markets since 2021. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. What makes you so confident in this plan?

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

AdvertiseMint

OCTOBER 24, 2023

With the rise of digital marketing and the increasing demand for precise ad targeting, the IDFA has become an invaluable tool for marketers aiming to understand user behavior on iOS apps. In 2021, the IDFA was used by over 90% of iOS App Store apps. which was released in April 2021.

Ad Targeting 40

Ad Targeting Conversion Rate Advertising ROI 40

Clearcode

FEBRUARY 10, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. How can advertisers show ads to users via the Topics API? Is Topics a privacy-friendly ad targeting method?

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Digiday

JUNE 7, 2022

million: The average number of people who watched each “NBC Sunday Night Football” broadcast last year, the most-watched program on TV in the 2021-22 season. 37%: Percentage share of brand and agency professionals surveyed by Digiday who said they would “definitely” buy ads on Netflix. Numbers to know. 87%: Percentage share of U.S.

Agency 69

Agency Ad Tech Impressions Media 69

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. billion in 2012 to an estimated $147.1

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Mediavine

JULY 29, 2021

One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for effective ad targeting. Acknowledging this reality, Google released an updated timeline in late July 2021.

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Digiday

JANUARY 23, 2023

There are a lot of people receiving very good paychecks that maybe aren’t contributing to the top or bottom line like they were in 2021 or 2022.” — A source referencing the growth of tech companies in the wake of the Covid-19 pandemic when asked about Google’s layoffs.

Agency 75

Agency Marketing Food Affiliates 75

Clearcode

SEPTEMBER 20, 2023

Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. This can lead to a higher return on ad spend (ROAS) for their clients.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

JUNE 9, 2022

The ad tech vendor was unlike any other ad tech vendor around. It had built customisable solutions for media buyers (it was the first ad tech vendor to support custom algorithms for digital ad targeting and programmatic bidding) and embedded itself with publishers through direct integrations.

Ad Tech 72

Ad Tech Marketing Media Advertising 72