Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

OCTOBER 21, 2024

Industry groups such as the Interactive Advertising Bureau (IAB) and various digital marketing firms worried that the Privacy Sandbox could limit their ability to track users effectively, thereby reducing the precision and profitability of targeted advertising. The initial version of FLoC ran from Chrome 89 to 91 and ended on July 14, 2021.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021. Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. billion in 2012 to an estimated $147.1 How Important Is an SSP?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. The margin on ad sales is usually 70% to 90%, according to BCG.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Adtelligent

MAY 26, 2021

According to the survey published by LiveInternet in February 2021, 28.5% of respondents think that first-party data will be able to maintain all functionalities of the third-party one, while 22% put their trust into the Universal ID’s idea. There is no need for a middleman, and the data is easily accessible. Availability.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52