Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

SEPTEMBER 8, 2022

Sooner or later, third-party cookies will no longer be a viable tool to collect user data. In November of 2021, Google Ad Manager (GAM) aimed to do just that. They launched Publisher Provided Identifiers (PPIDs) which are specific identifiers that publishers will apply to users based on their first-party data.

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Cookies First-Party Cookies Ad Tech Audience 105

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

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PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

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Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Single Grain

JUNE 25, 2021

Moving away from the use of third-party cookies, especially since all their major rivals have already done this (or are doing so), could be seen as an attempt by Google to protect its reputation. . 5) The Development of New Ad Technologies.

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Automatad Inc.

MARCH 23, 2022

Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. A MediaRadar analysis revealed that podcasts’ advertising revenues grew by 20% YoY in 2021 amongst the top 500 podcasts, i.e., comedy, news, and true crime. Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers.

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GDPR Cookies Brand Lift First-Party Cookies 52

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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