2021 Ad Targeting GDPR 
TechCrunch Ads
JUNE 24, 2022
” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.
Automatad Inc.
MARCH 23, 2022
Vox EU examines how GDPR has affected global businesses. A MediaRadar analysis revealed that podcasts’ advertising revenues grew by 20% YoY in 2021 amongst the top 500 podcasts, i.e., comedy, news, and true crime. Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. Last Week’s Highlights.
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Clearcode
JANUARY 22, 2023
2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. The matched data can then be used for ad targeting, measurement and analysis.
Automatad Inc.
JANUARY 31, 2022
The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.
Clearcode
OCTOBER 21, 2024
Industry groups such as the Interactive Advertising Bureau (IAB) and various digital marketing firms worried that the Privacy Sandbox could limit their ability to track users effectively, thereby reducing the precision and profitability of targeted advertising. The initial version of FLoC ran from Chrome 89 to 91 and ended on July 14, 2021.
Single Grain
JUNE 30, 2023
AI-powered technologies can automate repetitive tasks, enhance data analysis, and provide valuable insights for targeted marketing campaigns. Here are a few examples: Limited Knowledge Base: ChatGPT’s knowledge base is limited to 2021, which means it can only generate responses based on the data it was trained on prior to this time.
Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?
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