Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

illumin

SEPTEMBER 19, 2024

Programmatic advertising can be found everywhere: from the websites you visit to the ads on YouTube – and even new formats like interstitial podcast ads or short clips on your connected television. The medium represented over $96 billion of digital display transactions in the US in 2021.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches. different servers).

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

AdvertiseMint

FEBRUARY 3, 2022

Lead generation ad campaigns build quality first-party data lists that you can use for your other campaigns and to build effective lookalike audiences. 3) Problem: Facebook Ad Targeting Isn’t Bringing Results. 4) Problem: Retargeting Audiences Are Too Small to Deliver Results. Conclusion.

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Clearcode

SEPTEMBER 20, 2023

Targeting specific audiences: With the help of data, AI and machine learning, DSPs facilitate the targeting of specific audience segments across a range of publisher sites, allowing for more precise and effective advertising campaigns. This can lead to a higher return on ad spend (ROAS) for their clients.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52