Adweek

OCTOBER 19, 2022

According to the U.K's Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in.

Marketing 293

Marketing Advertising 293

Adweek

SEPTEMBER 19, 2024

This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge technologies. The initiative, originally launched in 2021,

Agency 274

Agency Advertising 274

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. The medium represented over $96 billion of digital display transactions in the US in 2021.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Adweek

JULY 22, 2022

billion in 2021 earnings, blaming it on the ongoing Elon Musk acquisition saga, the company said. Twitter did not host an earnings call this time given the pending $44 billion Musk acquisition and cited "advertising. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1.18 billion, down from $1.19

Advertising 293

Advertising 293

Adweek

DECEMBER 18, 2024

Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion.

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Retail Media Advertising Marketing 255

Adweek

NOVEMBER 5, 2024

The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network.

Food 261

Food Marketing Retail Media 261

Adweek

DECEMBER 7, 2022

viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers. Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. The call.

Marketing 284

Marketing Audience Advertising 284

Adweek

JULY 7, 2022

Within the advertising and marketing spaces, diversity attracts increasing attention. According to a November 2021 report, marketing is more ethnically diverse than ever at. In fact, when there are practices that negatively impact people from underrepresented backgrounds, the calls for adding "diversity" become amplified.

Marketing 274

Marketing Advertising 274

Adweek

DECEMBER 5, 2023

Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. 1, stepping up from global managing director of iProspect, a role she has held since November 2021.

Communications 274

Communications Agency Media Advertising 274

Adweek

DECEMBER 11, 2022

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

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Agency Advertising 273

Adweek

JANUARY 31, 2024

Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm.

Ad Tech 274

Ad Tech Agency Marketing Media 274

Adweek

MARCH 12, 2024

In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. The measurement industry is at an inflection point.

Audience 274

Audience Media Advertising 274

Adweek

AUGUST 30, 2022

Audio hosting network Liberation Syndication Inc (Libsyn) has begun its international expansion with the acquisition of German independent podcast advertising platform Julep Media, while also claiming to have surpassed generating $50 million in ad revenue.

Media 273

Media Advertising Ad Tech 273

Adweek

AUGUST 22, 2024

Tim Walz appointed Lauren Bennett McGinty to lead Explore Minnesota--the North Star state's visitor bureau--in November 2021, she had her work cut out for her. When Minnesota Gov. Bringing Minnesota's tourism industry, a $16 billion business in 2019, out of its pandemic slump would take all of her experience as a marketer and lobbyist.

Marketing 307

Marketing Advertising 307

Single Grain

JULY 22, 2021

Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021. Dive Deeper: 6 Customer Service Trends You Can’t Ignore in 2021. The solution?

Communications 131

Communications Audience Pop-Up Marketing 131

Adweek

FEBRUARY 2, 2023

If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year when the power dynamic between employee and employer equalizes somewhere in the middle. But the truth is the advertising and marketing talent industry.

Marketing 261

Marketing Advertising 261

Adweek

AUGUST 18, 2022

Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021, CTV ad spend grew to $15.2 billion and was estimated to increase to $21.2 billion in 2022. Consumer TV viewing habits are also changing: Over 80% of TV households have at least one connected TV.

Marketing 260

Marketing Advertising 260

Adweek

SEPTEMBER 28, 2022

population, according to the organization's 2021 advertising and marketing industry diversity report. For the Latinx community, the ad industry is still unwelcoming. percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. The problem doesn't start and stop at hiring.

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Agency Advertising Marketing Media 246

Adweek

SEPTEMBER 13, 2022

When Facebook announced plans to expand its digital foothold in October 2021 and rebrand to Meta (in tribute to the virtual world it's building), marketing fervor for "the metaverse" reached fever pitch. Almost one year on, a new advertiser dips a toe into the virtual realm on a weekly basis.

Advertising 246

Advertising Marketing GDPR 246

Adweek

OCTOBER 3, 2022

While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research.

Advertising 246

Advertising Ad Tech 246

Adweek

NOVEMBER 22, 2022

Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of "turning houses into homes." The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07

Agency 246

Agency Advertising 246

Adweek

SEPTEMBER 12, 2022

million paid subscriptions, it also gained a website that attracted 4 million monthly readers in 2021--but had not run a single advertisement. When The Times acquired the subscription sports publisher for $550 million in January, along with its 1.2

Advertising 246

Advertising Marketing 246

Adweek

JUNE 15, 2022

Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. But it's the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The privately held media company wouldn't share precise revenue figures.

Media 246

Media Advertising 246

VideoWeek

JUNE 12, 2024

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. Catz didn’t give any further details on the timing of the wind down, what it plans to do with its advertising related assets, or what will happen to clients working with Oracle Advertising.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 study found.

Advertising 131

Advertising Mobile Ads MarTech Marketing 131

Digiday

SEPTEMBER 25, 2024

Despite how it looks, X claims to be a community safe zone — and a prime advertising playground — according to its latest transparency report. But what stands out this time is the medium through which the information was delivered: X’s first real transparency report since 2021. No surprises there.

Media 90

Media Marketing Advertising 90

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Machine Learning 120

Machine Learning Retail Media Advertising 120

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. Ad tech is on the cusp of a major shift.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Adweek

DECEMBER 14, 2023

But when stores shut down, either temporarily or permanently, during 2020 and 2021, online shopping emerged as the de facto victor. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. And now here we.

Retail 274

Retail eCommerce Media Advertising 274

More About Advertising

OCTOBER 30, 2023

Data firm Kantar reckons funny ads (or ads that essay humour) are on the way back with 56% of ads clocked so far this year giving it a whirl against pandemic era 44% in 2020, 43% in 2021 and 45% in 2022. Kantar’s Lynne Deason … The post Will advertisers turn to humour this Christmas?

Advertising 105

Advertising Agency 105

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Adweek

NOVEMBER 1, 2022

In 2021, Guinness launched its "Black Shines Brightest" campaign, a platform that celebrates creativity, entrepreneurialism and individualism across Africa. Since then, the proposition has led to an increase of 1.5 million drinkers in the continent.

Marketing 246

Marketing Advertising 246

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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Advertising Cookies Audience Machine Learning 116

Martech

AUGUST 25, 2022

The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. Neustar was acquired by global information company TransUnion in 2021. The advertiser won’t have access to consumer data outside of their own first-party customer sources.

Advertising 114

Advertising Cookies MarTech Audience 114

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel. Half of consumers surveyed reported downloading a mobile app after seeing an ad.

Advertising 106

Advertising Entertainment MarTech Retail 106

Digiday

FEBRUARY 6, 2025

It took a while but Snap is finally jumping on the AI-powered ad bandwagon following in the footsteps of Google, Facebook and the rest, which have been launching such tools since 2021. The move is all about strengthening its appeal to the smaller advertisers it has spent years pursuing.As He stated that the company had achieved $1.56

Advertising 75

Advertising Media Marketing 75

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Native Advertising Advertising Ad network Conversion 134