Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 246

Video Ads Audience 246

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. The Omicron data comes from monitoring audiences for the three main U.S.

Audience 118

Audience Cookies MarTech Advertising 118

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Video Ads 110

Video Ads Retail MarTech Marketing 110

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 128

Audience Marketing Conversion Communications 128

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 108

Ad Audience Audience MarTech Advertising 108

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

MNTN

MARCH 8, 2024

And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” In fact, a recent Bank of America report shows that households paying over $100 a month have more than doubled from 2021.

Audience 111

Audience Advertising Media Marketing 111

Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

Audience 107

Audience MarTech Advertising Media 107

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 104

Audience Advertising Media Entertainment 104

Ad Monsters

JANUARY 13, 2025

Publishers, especially premium and news publishers, must leverage their unique content and audience insights to stand out. Kerel leads all marketing activities that help evolve the brand, increasing revenue, awareness, and relevance amongst target audiences. He has been widely recognized for his leadership and innovation.

Cookies 102

Cookies Ad Tech Audience Advertising 102

MNTN

AUGUST 12, 2022

In fact, in 2021 more than 60% of marketing leaders reported that their companies were either only in the nascent stage or the emerging stage of this journey. In fact, by 2025, 118 million people in the US are expected to be streaming their favorite sports (a 71% increase compared to 2021), according to eMarketer. contact-form-7].

Audience 98

Audience Marketing Advertising Communications 98

Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience.

Communications 219

Communications Media Audience Impressions 219

Digiday

JANUARY 20, 2025

Subscribe: Apple Podcasts • Spotify Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There’s been an uptick of interest in unconventional sports like pickleball, and womens sports.

Audience 83

Audience Advertising Media Marketing 83

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible?

Audience 98

Audience A/B Testing Fill rate Impressions 98

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. Since September 2021, the news publisher released 846 videos — or an average of 14 videos per week. Similarly to CNN, it has produced a total of 812 videos since October 2021. No, they’re not doing so in search of ad dollars. Take CNN for example. million followers and 11.3

Audience 94

Audience Pop-Up Entertainment Conversion 94

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19).

Marketing 112

Marketing Pop-Up Fashion Entertainment 112

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice.

Machine Learning 118

Machine Learning Retail Media Advertising 118

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. The medium represented over $96 billion of digital display transactions in the US in 2021. Programmatic advertising works especially well when building a long-term connection with your audience.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

MARCH 21, 2025

The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to individual listeners based on contextual and audience-level data. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 88

Fashion Audience Media Marketing 88

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 138

Audience eCommerce Entertainment Media 138

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 108

Retargeting Audience Conversion MarTech 108

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Here is what he suggests doing: Segmenting your audience: Segmenting based on engagement levels is crucial. This will improve the chance your emails go to the desired tabs.

Marketing 112

Marketing Click Through Rate Conversion Rate Education 112

The Ad Tech Blog

JUNE 13, 2024

This type of advertising is crucial for reaching a broad audience and driving engagement. According to the IAB UK , digital ad spend surged by 49% in the first half of 2021 as marketers’ confidence returned. Media planning involves selecting the right channels and platforms to reach the target audience effectively.

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

APRIL 15, 2022

Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. It’s more complicated, of course, for marketers seeking an international audience, although there is an indication that Facebook — at 3am CST/8am GMT is where that audience is to be found.

Media 140

Media Audience MarTech Marketing 140

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 of all U.S.

MarTech 117

MarTech Audience Marketing Advertising 117

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions. 86% of video marketers say video has increased traffic to their website.

SEO 122

SEO Audience Conversion MarTech 122

VideoWeek

AUGUST 17, 2022

As lockdown restrictions lifted in 2021, live TV viewing fell by 13 percent but TV advertising returned to growth after six consecutive years of contraction. Meanwhile SVOD revenues grew by 27 percent in 2021, almost matching 2020’s 28 percent growth at the start of the pandemic. billion as a result. billion as a result.

Audience 124

Audience Advertising Media 124

Martech

DECEMBER 23, 2021

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co. Coinbase, a platform for buying and selling crypto currencies, became a publicly traded company in 2021, as did retail investing service Robinhood.

Education 112

Education Advertising Retail Food 112

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Marketing 120

Marketing Healthcare Food MarTech 120

Martech

SEPTEMBER 21, 2021

“BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

MarTech 124

MarTech Brand Awareness Conversion Marketing 124

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Marketing 139

Marketing Ad Ops Education MarTech 139

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Also, it has opened the door to competitors.

Audience 103

Audience MarTech Advertising Media 103

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. Advertisers will be able to use these insights to create custom audiences for CTV and cross-channel campaigns.

Cookies 103

Cookies Audience Agency MarTech 103

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. The sportswear company Nike debuted their interactive environment, NIKELAND, in November 2021. On September 1, 2021, Hyundai Mobility Adventure made its public debut.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

JULY 22, 2022

In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. Alicia Trautwein posted a video in 2021 that gained 1.8 ” It seemed designed for younger audiences with limited attention spans. pic.twitter.com/iY8uQ1EnMZ — Adam Mosseri (@mosseri) December 28, 2021. million views.

Media 112

Media Audience Conversion MarTech 112