Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Video Ads 122

Video Ads Retail MarTech Audience 122

Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021.

Communications 131

Communications Audience Pop-Up Marketing 131

Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 246

Video Ads Audience 246

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 119

Ad Audience Audience MarTech Advertising 119

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 136

Audience Marketing Conversion Communications 136

MNTN

MARCH 8, 2024

And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” In fact, a recent Bank of America report shows that households paying over $100 a month have more than doubled from 2021.

Audience 111

Audience Advertising Media Marketing 111

Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

Audience 118

Audience MarTech Advertising Media 118

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 114

Audience Media Advertising Entertainment 114

Martech

NOVEMBER 30, 2021

Google has a long history of taking action against unnatural links, and we’ve seen the search engine continue to filter out links they believe violate their webmaster guidelines in 2021. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021? Why are they focusing on filtering links from these areas?

SEO 116

SEO Healthcare Finance Affiliates 116

Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience.

Communications 219

Communications Media Audience Impressions 219

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. Since September 2021, the news publisher released 846 videos — or an average of 14 videos per week. Similarly to CNN, it has produced a total of 812 videos since October 2021. No, they’re not doing so in search of ad dollars. Take CNN for example. million followers and 11.3

Audience 95

Audience Pop-Up Entertainment Conversion 95

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible?

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 141

Audience eCommerce Entertainment Media 141

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 87

Fashion Audience Media Marketing 87

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 119

Retargeting Audience Conversion MarTech 119

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Media 124

Media MarTech Audience Marketing 124

Martech

DECEMBER 23, 2021

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co. Coinbase, a platform for buying and selling crypto currencies, became a publicly traded company in 2021, as did retail investing service Robinhood.

Education 124

Education Advertising Retail Food 124

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 of all U.S.

MarTech 128

MarTech Audience Marketing Advertising 128

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions. 86% of video marketers say video has increased traffic to their website.

SEO 132

SEO Audience Conversion Media 132

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Marketing 131

Marketing Healthcare Food MarTech 131

Martech

APRIL 15, 2022

Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. It’s more complicated, of course, for marketers seeking an international audience, although there is an indication that Facebook — at 3am CST/8am GMT is where that audience is to be found.

Media 142

Media Audience MarTech Marketing 142

The Ad Tech Blog

JUNE 13, 2024

This type of advertising is crucial for reaching a broad audience and driving engagement. According to the IAB UK , digital ad spend surged by 49% in the first half of 2021 as marketers’ confidence returned. Media planning involves selecting the right channels and platforms to reach the target audience effectively.

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

SEPTEMBER 21, 2021

“BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

MarTech 133

MarTech Brand Awareness Conversion Marketing 133

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. Advertisers will be able to use these insights to create custom audiences for CTV and cross-channel campaigns.

Cookies 116

Cookies Audience Agency MarTech 116

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Also, it has opened the door to competitors.

Audience 111

Audience MarTech Advertising Media 111

Martech

JULY 22, 2022

In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. Alicia Trautwein posted a video in 2021 that gained 1.8 ” It seemed designed for younger audiences with limited attention spans. pic.twitter.com/iY8uQ1EnMZ — Adam Mosseri (@mosseri) December 28, 2021. million views.

Media 124

Media Audience Conversion MarTech 124

VideoWeek

AUGUST 17, 2022

As lockdown restrictions lifted in 2021, live TV viewing fell by 13 percent but TV advertising returned to growth after six consecutive years of contraction. Meanwhile SVOD revenues grew by 27 percent in 2021, almost matching 2020’s 28 percent growth at the start of the pandemic. billion as a result. billion as a result.

Audience 124

Audience Advertising Media 124

Martech

AUGUST 25, 2022

Neustar was acquired by global information company TransUnion in 2021. Instead, they will be using the InfoSum Data Clean Room as a secure site where it compares and analyzes overlapping datasets with Neustar Unified Identity, which results in more targeted audiences which the advertiser can then use for omnichannel campaigns.

Advertising 124

Advertising Cookies MarTech Audience 124

VideoWeek

JUNE 12, 2024

BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud. In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. Further big acquisitions followed. Follow VideoWeek on Twitter and LinkedIn.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Marketing 142

Marketing Ad Ops Education MarTech 142

Martech

JANUARY 12, 2022

Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace.

Advertising 116

Advertising Audience MarTech Media 116

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019. The most significant advantage of effective advertising is that it engages your audience.

Advertising 126

Advertising Cookies Audience Machine Learning 126

Martech

JUNE 23, 2022

Having a deep understanding of your audience will make a difference in reaching and engaging them. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Therefore, knowing your audience thoroughly is more important than ever.

Entertainment 110

Entertainment Audience Electronics Finance 110

Martech

APRIL 14, 2022

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. Across the board, the mobile app market looks healthy and looks like an increasingly attractive channel to engage with audiences. ATT is part of iOS 14.5

eCommerce 131

eCommerce Entertainment Retail MarTech 131

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Advertising 124

Advertising Conversion Audience Mobile Ads 124