Martech

SEPTEMBER 21, 2021

“BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

MarTech 133

MarTech Brand Awareness Conversion Marketing 133

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. In December 2021, around 35 startups with a valuation of above $10 billion were listed. It leveraged various marketing channels and mediums to engage their audience. Streamlining content marketing proved beneficial for the company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019.

Advertising 126

Advertising Cookies Audience Machine Learning 126

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 53

Brand Awareness Ad Inventory Marketing Food 53

PrograMetrix

MAY 12, 2021

How to Get Your CBD Ads Approved on Facebook & Instagram in 2021. We’ve got good news and bad news, so we’ll give you the good first: Yes, CBD brands can get their ads approved on Facebook and Instagram in 2021. It requires some effort from your brand, and there’s still no way for approval to be fully guaranteed.

eCommerce 52

eCommerce Brand Awareness Audience Conversion 52

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Your target audience. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Ultimate Virtual Event Award: SAP, creator of business operations and customer relations software, won the best all-around event award for SAP Customer Experience: Live 2021.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 119

Advertising Video Ads CPM Viewability 119

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 68

Audience Media Demand Side Platform Finance 68

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 73

Brand Awareness Education Agency Media 73

Martech

SEPTEMBER 22, 2021

The best thing he sees coming out of it is that he will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Read more here.

Pop-Up 133

Pop-Up MarTech Finance Brand Awareness 133

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Results Gump’s surpassed their 2021 sales goals.

ROI 98

ROI Marketing SEO CPA 98

Karola Karlson

JANUARY 6, 2021

If you’re working on eCommerce ads, see more examples here: eCommerce Ads in 2021 & 20 Ad Examples. Include your logo in the ad image – It will help to create higher brand awareness at no extra cost. 10: Facebook Audience Network. What copywriting hacks could you copy? What makes this ad good?

eCommerce 52

eCommerce Click Through Rate Advertising Audience 52

NewProgrammatic

APRIL 28, 2022

An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. With BNPL it has become possible to precisely find an already purchase-driven audience that does not require convincing to spend money. Intent-based targeting boosts conversions.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

NOVEMBER 2, 2022

Kantar reports Canon spent just under $5,000 on media this year, significantly more than the $1,680 spent in 2021. At the beginning of this year, we knew that we really needed to elevate the brand in a fresh way,” Price said when asked about using video to boost product awareness. . billion in 2021. billion, up from $65.66

Advertising 74

Advertising Brand Awareness Video Ads Media 74

Single Grain

MAY 12, 2020

Now, it’s arguably the most effective strategy you can use to connect with your audience. By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). Because it's incredibly powerful for building strong, transparent, lasting relationships with your audience. Contests/Giveaways.

Audience 145

Audience Marketing ROI Brand Awareness 145

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Display advertising. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Audiences change and digital tactics are ever-evolving.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

AUGUST 12, 2021

Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * 12 Key SEO Trends That Every Content Marketer Needs to Know * How to Create a High-Performance Content Marketing Strategy in 2021. Include Your Brand Name. Type of Tool] For [Audience Segment] – [Brand Name].

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

Lemonads

AUGUST 5, 2020

Imagine how much data they could even possibly have for you to use and raise your traffic from potentially interested audiences about your content or potential clients about a product. For sure, if you're aiming to amplify your reach for brand awareness, education, or audience growth, Outbrain is the excellent pick !

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. There was no spend on TikTok in 2021. That number is slightly down from the $527,000 spent in 2021. THE TIKTOK ADVANTAGE.

Brand Awareness 67

Brand Awareness Food Retail Agency 67

VideoWeek

JUNE 8, 2022

percent growth rate projected in December 2021. As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. Social media ad spend is projected to rise from $153 billion in 2021 to $187 billion in 2022, at which point it will account for 25 percent of total media ad spend.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 84

Advertising Viewability Brand Awareness A/B Testing 84

Digiday

DECEMBER 8, 2022

Per Pathmatics, the retailer spent at least $35 million on digital media so far this year, slightly less than the nearly $38 million spent in 2021. For a legacy brand like J.C. “A predominately digital strategy can be a good move for brands at several different growth stages,” Sisson said in an email.

Retail 94

Retail Brand Awareness Media Communications 94

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech Series

JUNE 24, 2022

With the audio boom cited by the IAB, since 2021 Podcast Audio Ads are up to $1.4B, Adsonica and ResponsiveAds created a series of rich-media audio display ads where users can leverage sound to drive “brand awareness” and “content discovery”, said William Agush, CEO, Adsonica.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. The Power of TikTok’s User Base : TikTok boasts an extensive global user base, with over 1 billion active monthly users as of 2021. Use humor and creativity.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Digiday

MAY 29, 2022

To reach its target audience of traveling millennials and Gen Z women, the startup says it finds the most success in working with lifestyle influencers. But as we grow, brand awareness efforts could become more of a priority,” Petrauskas said. At least 60% of it is dedicated to influencers on Instagram. It’s working now.

Marketing 74

Marketing Conversion Rate Brand Awareness Audience 74

Digiday

NOVEMBER 30, 2022

The campaign’s integration in social media, and more recently Roblox, offers the platform a massive reach, thus boosting brand awareness and growing its user base. This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. “We will continue to push it.”

Marketing 81

Marketing Brand Awareness Audience Conversion 81

Digiday

SEPTEMBER 19, 2022

It’s a play for the Unilever-owned legacy brand Axe, which started repositioning itself last year, to stay relevant with the younger, ad-blocking generation as new competitors flood the market. million spent in 2021, according to Kantar. The brand spent $8.4 Therefore, the approach of how we market them is quite different.”.

Marketing 73

Marketing Entertainment Brand Awareness Audience 73