Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. In December 2021, around 35 startups with a valuation of above $10 billion were listed. It leveraged various marketing channels and mediums to engage their audience. Streamlining content marketing proved beneficial for the company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

SEPTEMBER 21, 2021

“BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

MarTech 127

MarTech Brand Awareness Conversion Marketing 127

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

VideoWeek

JUNE 8, 2022

percent growth rate projected in December 2021. As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. Social media ad spend is projected to rise from $153 billion in 2021 to $187 billion in 2022, at which point it will account for 25 percent of total media ad spend.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. The Power of TikTok’s User Base : TikTok boasts an extensive global user base, with over 1 billion active monthly users as of 2021. Use humor and creativity.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Lemonads

AUGUST 10, 2020

Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement , and we know that user engagement, today, is a necessary part to increase your brand awareness! Take a look at their audience profile! But, let’s discover more about AdNow ’s company ! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Ultimate Virtual Event Award: SAP, creator of business operations and customer relations software, won the best all-around event award for SAP Customer Experience: Live 2021.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Lemonads

AUGUST 5, 2020

Imagine how much data they could even possibly have for you to use and raise your traffic from potentially interested audiences about your content or potential clients about a product. For sure, if you're aiming to amplify your reach for brand awareness, education, or audience growth, Outbrain is the excellent pick !

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 68

Brand Awareness Education Agency Media 68

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. According to data from InMobi Exchange , in looking at numbers from July 2021 (post-ATT) as compared to January 2021 (pre-ATT), Android eCPMs rose by 20% while iOS eCPMs fell by 16% because of this widespread reallocation.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

MNTN

JUNE 10, 2024

All marketing has the same goal: to make your target audience aware of your product and, once aware, move them into and down the sales funnel. However, there are a variety of ways to do this from high-level brand marketing to data-focused performance marketing. What Is Brand Marketing?

Marketing 52

Marketing Brand Awareness Click Through Rate Conversion 52

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019.

Advertising 117

Advertising Cookies Audience Machine Learning 117

Digiday

NOVEMBER 2, 2022

Kantar reports Canon spent just under $5,000 on media this year, significantly more than the $1,680 spent in 2021. At the beginning of this year, we knew that we really needed to elevate the brand in a fresh way,” Price said when asked about using video to boost product awareness. . billion in 2021. billion, up from $65.66

Advertising 69

Advertising Brand Awareness Video Ads Media 69

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? There has been a whopping 2x jump in mobile gaming ad spends since 2021. Is your brand safe?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Audiences change and digital tactics are ever-evolving.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

NewProgrammatic

APRIL 28, 2022

An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. With BNPL it has become possible to precisely find an already purchase-driven audience that does not require convincing to spend money. Intent-based targeting boosts conversions.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Lemonads

DECEMBER 11, 2020

The Flywheel Effect: Increased visibility and sales generate more brand awareness and customer reviews, which increase your seller and organic ranking. Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically.

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. There was no spend on TikTok in 2021. That number is slightly down from the $527,000 spent in 2021. THE TIKTOK ADVANTAGE.

Brand Awareness 65

Brand Awareness Food Retail Agency 65

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Display advertising. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 68

Video Ads Media Advertising Brand Awareness 68

Digiday

JULY 6, 2022

“We uncovered an unmet need in [the] home insurance space,” said Simon Fleming-Wood, CMO of Hippo, adding that the goal of the campaign is to boost brand awareness. The company spent $100,000 in 2021 on marketing efforts, according to Kantar’s most recently available data.

Brand Awareness 68

Brand Awareness Agency Marketing Media 68

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. million people.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

JUNE 24, 2022

With the audio boom cited by the IAB, since 2021 Podcast Audio Ads are up to $1.4B, Adsonica and ResponsiveAds created a series of rich-media audio display ads where users can leverage sound to drive “brand awareness” and “content discovery”, said William Agush, CEO, Adsonica.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 110

Advertising Video Ads CPM Viewability 110

Digiday

MAY 29, 2022

To reach its target audience of traveling millennials and Gen Z women, the startup says it finds the most success in working with lifestyle influencers. But as we grow, brand awareness efforts could become more of a priority,” Petrauskas said. At least 60% of it is dedicated to influencers on Instagram. It’s working now.

Marketing 69

Marketing Conversion Rate Brand Awareness Audience 69

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Digiday

SEPTEMBER 19, 2022

It’s a play for the Unilever-owned legacy brand Axe, which started repositioning itself last year, to stay relevant with the younger, ad-blocking generation as new competitors flood the market. million spent in 2021, according to Kantar. The brand spent $8.4 Therefore, the approach of how we market them is quite different.”.

Entertainment 67

Entertainment Marketing Brand Awareness Audience 67

Digiday

OCTOBER 20, 2022

Northwestern Mutual, a 166-year-old financial services company, is using TikTok for the first time by participating in trends and challenges as well as using influencers to boost brand awareness with millennials and Gen Z. million spent in 2021, according to Pathmatics. Magnuson did not provide further details.

Brand Awareness 69

Brand Awareness Education Marketing Media 69

Digiday

NOVEMBER 30, 2022

The campaign’s integration in social media, and more recently Roblox, offers the platform a massive reach, thus boosting brand awareness and growing its user base. This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. “We will continue to push it.”

Marketing 71

Marketing Brand Awareness Audience Conversion 71

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. “We aim to drive awareness among total market consumers and drive first choice consideration among Hispanics,” said Gallagher. 18, while the social spot will run through Christmas.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69

InMobi

OCTOBER 7, 2021

Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. With a mobile-first campaign, the brand engaged its core targeted audience through the most engaging ad format - video.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Lemonads

JUNE 1, 2021

Before w go on, we crafted a Whitepaper 14 Steps to Skyrocket Revenue of Weight Loss Businesses in 2021 to help businesses in the weight loss industry get the most out of affiliate marketing. They target a very specific audience and know exactly how to speak to them and engage them. If you are interested, you can download it here.

Affiliates 52

Affiliates Brand Awareness Audience Marketing 52