2021 Audience Demand Side Platform 
Digiday
FEBRUARY 13, 2023
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.
Single Grain
JULY 20, 2021
Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. and by 2021, programmatic will account for 68% of digital media advertising spend. billion active Internet users in the world in 2021 – almost 60% of the global population.
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Clearcode
SEPTEMBER 20, 2023
In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
Martech
MAY 2, 2022
It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. million US viewers this year, up 25% from 51.5 million viewers.
illumin
JANUARY 12, 2024
of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6% According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.
Single Grain
NOVEMBER 13, 2019
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. As per eMarketer, by 2021, 88% of all U.S. To acquire high-quality leads, targeting needs to get as precise and specific as possible.
Martech Series
JUNE 15, 2022
Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.
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