2021 Audience First-Party Cookies 
Automatad Inc.
FEBRUARY 14, 2022
Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.
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Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Martech
MARCH 7, 2024
With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” “You can’t just shoehorn or plug in your current audiences.
AdvertiseMint
OCTOBER 31, 2023
The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.
Automatad Inc.
MARCH 23, 2022
While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. Audiences Constantly Look For Ways to Bypass Website Paywalls. Latest Trends in Online Podcasts.
Ad Monsters
SEPTEMBER 8, 2022
Sooner or later, third-party cookies will no longer be a viable tool to collect user data. In November of 2021, Google Ad Manager (GAM) aimed to do just that. They launched Publisher Provided Identifiers (PPIDs) which are specific identifiers that publishers will apply to users based on their first-party data.
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